The scientific name of anti-counterfeiting label, also known as anti-counterfeiting trademark, is a kind of mark that can be pasted, printed and transferred on the surface of the subject matter, or on the packaging of the subject matter, or on the accessories of the subject matter (such as commodity lists, business cards and anti-counterfeiting cards), and has anti-counterfeiting function.

Anti-counterfeiting is a preventive measure for those activities that are copied or imitated for the purpose of cheating without the permission of the owner.