Business plan (1)

1. Overview

As a standardized way of doing things for internal personnel of the company organization, the company's business process will not only reflect the company's Image and values, and more importantly, will decisively affect the efficiency and effectiveness of the company's organizational operations. If things are done improperly, you cannot expect any efficiency or effectiveness. This way of doing things includes not only the direction of doing things - whether the process structure is reasonable, whether what employees do is necessary for the development of the company, but also the method of doing things - whether the process activities are reasonable, and whether the methods of employees doing things are appropriate. Sufficiently high efficiency, and also includes the attitude of doing things - whether the process responsibilities are clear and whether employees do things with a responsible attitude.

The company’s business process management also includes these three aspects:

Process structure management allows every employee to do only the right things, so that everything they do Everything can bring added value to the company and achieve maximum benefits;

Process activity management allows every employee to do things correctly, so that the method of doing anything is sufficiently high. The efficiency ensures that from the perspective of a single activity, a sufficiently large output can be achieved with a relatively small amount of input;

Process organization and management allows every employee to do things actively and responsibly, so that the process structure The behavioral requirements for management and process activity management are implemented to the letter to avoid unproductive and inefficient lazy behavior.

II. Problems that can be solved during project implementation

1. Units, departments and job roles do not cooperate with each other and each goes his own way, resulting in serious internal friction in the organization;

2. The responsibilities of the job are determined to the death, and everyone protects their own safety, not seeking merit, but seeking no faults. Those who should provide a helping hand to each other turn a deaf ear and turn a blind eye;

3. The job goals are vague, and everyone is just for the sake of work. Work, fulfilling duties in order to fulfill duties, employees work hard, but there is no improvement and improvement of company efficiency;

4. Technology and management are separated, there is technology introduction and innovation, but no technology management, and it is separated from the market It is necessary to develop technology for the sake of developing technology. The company has advanced technology but backward development;

5. There is ISO9000 quality system certification, but there is no guarantee of system implementation. ISO9000 certification only plays a role in increasing advertising rhetoric. , the product quality is low and unstable;

6. The management of employees emphasizes the post-account settlement of responsibilities and neglects the real-time coordination of process control. In the end, the company will still be responsible for the losses;

7. There is a lack of necessary marketing integration, marketing strategies are not coordinated with each other, marketing channels are squeezing each other, and the marketing expense rate is not low, but the market share growth is not large, or even negative growth;

8. Ignoring customer relationship management, customers become relatives when they come in and become enemies when they leave, opening up a new market and losing an old market;

9. Improper brand creation ideas, just seeking popularity, not necessary for reputation Concern, market development relies too much on advertising, there is a large amount of advertising investment, and there is no stable increase in market share;

10. The sense of officialdom is serious, the concept of hierarchy is prevalent, and managers are used to giving orders from above. There are many contradictions between managers and those being managed.

3. Project work content

1. Carry out education and training so that company employees from top to bottom can widely form an awareness of organizing company operations according to business processes and fully master business process management technology;

2. Dilute the concept of hierarchical control and replace hierarchical control management with business process management to strengthen process control and strengthen the efficiency and effectiveness management of the company's organizational and operational activities;

3 . Compare the contents of the 97 elementary sub-processes run by the company organization, sort out and standardize the company's business processes, and draw a flow chart;

4. Analyze and determine the relationship between different processes, and clarify the company's business processes structure to ensure that everyone does the right thing and everything can create sufficient benefits for the company;

5. Analyze and determine the activities of each link of each process, And formulate a management system to ensure its continuous optimization and development, so that everyone can do things correctly and ensure efficiency;

6. Analyze and determine the connection relationship between different processes, so that each process can The person in charge of its activities strictly follows the requirements of the process interface and completes the process activities to ensure that everyone works responsibly.

IV. Tangible results of the project:

1. The company runs a flow chart of 97 sub-processes;

2. Description documents for the company’s 97 sub-processes;

3. The company's business process structure optimization and adjustment management system;

4. Optimization and adjustment of the company's business process activities management system;

5. Process interface connection management specifications.

V. Project Implementation Procedures

1. Organize education and training so that company employees from top to bottom can widely form the awareness of organizing the company's operations according to business processes and fully master the principles of business process management. Technology;

2. Discuss and determine the idea of ????organizing the company's operations according to business processes, and change the rigid thinking of hierarchical control management;

3. Conduct a process analysis of the company's current way of doing things, and analyze them according to the original appearance Outline the flow chart of the company's organizational operation;

4. Analyze and compare the ideas of process management to find out the efficiency and benefit losses of the company's current way of doing things;

5. Compare the 97 problems of the company's organizational operation

6. Analyze and determine the relationship between different processes, and clarify the structure of the company's business processes to ensure that everyone can Do the right thing, and everything can create sufficient benefits for the company;

7. Analyze and determine the activities of each link of each process, and formulate management to ensure its continuous optimization and development system to enable everyone to do things correctly and ensure efficiency;

8. Analyze and determine the connection between different processes so that the person in charge of each process and its activities strictly Complete process activities according to the requirements of the process interface and ensure that everyone works responsibly;

9. Standardize the design of business processes and draw flow charts;

10. Organize and summarize System files for process management.

VI. Project Implementation Methods

1. The project team shall be composed of both the entrusting party (hereinafter referred to as Party A) and (hereinafter referred to as Party B). The chairman of Party A or The general manager serves as the project team leader, the director of the enterprise management department or the head of the relevant functional department serves as the executive deputy team leader, and Party B selects experts to serve as deputy team leaders;

2. Party A must equip x staff to undertake some auxiliary tasks For sex work, the prerequisites are that the person has a college degree or above, has basic knowledge of company management, and can undertake the drafting and review of general documents;

3. The project team is under the leadership of the project team leader and deputy team leader** *Work carried out under the same leadership requires the support and cooperation of Party A’s relevant departments and personnel. Party A must cooperate closely and complete it on time and with quality according to the project progress requirements;

4. Party B’s experts and auxiliary personnel arrive Party A carries out work at the station, and the transportation, board and lodging expenses shall be borne by Party A, and the board and lodging standards shall be those of three-star hotels;

5. In order to reduce the investment cost of Party A’s project, Party A will not All work completed at the workplace must be completed by Party B’s experts back to Party B’s location.

7. Project consulting fees

1. Consulting fee charging standards.

The common practice in the industry is to charge for consulting services based on the number of expert hours or working days invested. The standard is 1,500 yuan (RMB)/expert working hour, or 12,000 yuan (RMB)/expert working day. Can also be negotiated and packaged.

2. Payment method for consulting fees.

The consulting fee is paid in installments on a pro-rata basis. Generally, it is paid in two installments at a ratio of 5:5. After the first installment of the project is paid into Party B's account, Party B's experts will go to Party A's location to start the project within one week. Second its payment is made halfway through its project.

Business Plan (2)

1. Background Analysis

The first phase of ×× Commercial Street is located on the bank of the Hao River, in the city’s commercial center, and is close to the bustling The northern section of South Street is only a stone's throw away. Why such a "diamond-level" commercial street is difficult to "hot" at present must first be studied and analyzed in order to identify the "focus" and prescribe the right medicine. According to inspection and analysis, there are two main reasons for the construction of the XX Phase I Commercial Pedestrian Street: "innate" and "acquired".

(1) "Innate deficiencies" in the design of commercial streets

1. It is difficult to hold large events in large squares. The North Plaza of the Pedestrian Street is located at the intersection of ×× Street and ×× Road, and is adjacent to the five-star hotel in the west. It was originally a commercial stage that could attract the public's "eyeballs" and hold large-scale events, and could continuously inject popularity into the commercial street. Since the "dry fountain" and "simple flower bed" of the square were originally designed only from a landscape perspective without considering the commercial value of the square, it is now difficult for the square to gather people and absorb large-scale activities. If the square fails to become popular, the shopping streets will naturally become deserted.

2. “Rockery” has become a “stumbling block”. The "rockery landscape" at the south entrance of the pedestrian street has no ornamental value and lies in the middle of the road. In fact, it has become a "stumbling block" that prevents tourists from entering the inner street. In addition, the steps at the south entrance are also inconsistent with the flatness requirements of the commercial street, and humane ground design such as passages for the disabled and blind are not considered.

3. The commercial function of the inner and outer street connecting passage is missing. The three passages leading from ×× Street to the inner street are really a failure in terms of commercial function design. According to the layout requirements of commercial blocks, storefronts should be located on both sides of the main roads and auxiliary passages in the blocks, so that the blocks can form rows of shops. This can not only effectively attract customers to go shopping, easily generate and gather passenger flow, but also maximize the utilization of land resources. Just like Shanghai Yuyuan Commercial Street, there are shops on every road, and every inch of land generates money.

Unfortunately, of the three passages from the outer street to the inner street in the first phase of XX, two are "secluded alleys" without any shops. Customers cannot see the commercial atmosphere at the street entrance, and they don't even know that there is an inner street inside; The passage between the first and second phases also stops here because there are no storefronts on the south side of the first phase building, and customers walking on South Street cannot see the commercial atmosphere at the intersection.

4. The design of the green belt facing the street on one side of ×× Street is too long, blocking the store door. Many customers have to go around in a large circle to shop in the store, so they give up the motivation to buy, resulting in a lack of business in the shops facing the street. .

(2) "Acquired Imbalance" in Commercial Street Planning

1. ×× Plaza Commercial Street is located in the core business district. Today, when market competition places special emphasis on personalization, the commercial street must It has its own "soul", that is, strategic positioning and business themes. XX Square Commercial Street was first positioned as "XX Street" (very good), and later as "XXXX" (very good, but the promotion is very laborious), and now it is going to be called "XX Square Pedestrian Street" (old-fashioned , no distinctive personality, and target customers are not clear). Since there is no accurate and precise market positioning, and the business issues of "who am I" and "who do I serve" are not solved first, other issues will be difficult to solve.

2. ×× Square is a good “citizen square”, but to attract the general public to gather here, a strong “square culture” is also needed, such as ××× Road, × Square sculptures such as ×× Square and ××× Pedestrian Street. In addition, there are also guide signs, leisure chairs, newsstands, public phone booths, garbage cans, product billboards, outdoor teahouses, etc. that reflect humanistic care. At present, since the above-mentioned facilities are not supported, the "magnetic field effect" of XX Plaza is not good, so the commercial street is difficult to "heat".

3. Build a commercial street to serve the “vacancy”. The developer develops a piece of shops and sells them, and then the property management company takes care of them. This is the "old imperial tradition" of developing commercial real estate. In fact, when operating XX Plaza Commercial Street, "property management" cannot replace "commercial management". The commercial street needs professional planning and management agencies to "operate" it from "cold" to "hot". This is the so-called "pan-commercial real estate operation" ". At the initial stage of ×× Plaza, there was no full involvement of commercial planning and management agencies. The leasing and operation of shops were all "marriage-independent" between the owners and merchants. Both parties lacked mature rationality, and the shopping street itself did not have the image of initiating and cultivating the market. "Hype" will not form a hot business atmosphere. In addition, we did not pay enough attention to the owners after they purchased the store, and did not provide guidance and services from the perspective of starting the operation of the shopping street as soon as possible and improving the commercial value. For example, the two buildings No. 66 (circle) and No. 68 (spire) at the north entrance of the shopping street The main storefront of the house has always been empty, which has a great impact on the operations of the merchants in the inner street and the atmosphere of the entire shopping street.

2. Commercial Street Positioning

The strategic positioning of ×× Plaza Commercial Street is very important. Based on its geographical location and business environment, according to the consumption trends and consumption trends of urban consumer groups Consumption preferences, we have made the following strategic positioning:

1. Street name: ×× Square Fashion Beauty Street

2. Concept: ×× Square——×× Street sightseeing tour The portal, the shopping street where international brands gather, and the ××× where urban beauties pursue their dreams.

3. Advertising slogan: XX Plaza/Fashion Beauty Street———— Meet with XX, go with XX

4. Business categories: shopping, leisure, catering, Beauty, entertainment

5. Merchandise: Mainly engaged in international and domestic famous brand clothing, clothing, cosmetics, jewelry, glasses, watches, snack foods, handicrafts, etc.

6. Customer positioning: urban women who pursue fashion and domestic and foreign tourists.

7. Business philosophy: Create a famous commercial street in the Yangtze River Delta from the perspective of urban management.

3. Investment Promotion Planning

The investment promotion for ×× Plaza Fashion Beauty Street is a measure to “break through the dilemma”. Investment promotion needs to start from the following aspects:

　(1). Release an investment announcement

We plan to issue an investment announcement in "XX Evening News" and XX TV station in mid-April, highlighting the market advantages and market of XX Plaza Fashion Beauty Street Positioning and potential huge business opportunities attract merchants to make reservations and register to rent stores.

(2) Hold an investment information conference

The investment information conference is planned to be held on April 20 at the adjacent ×× hotel. The merchants attending are ×× and surrounding areas. The city's fashion brand dealers, as well as the clothing, jewelry, and cosmetics merchants from XX International Trade Market who intend to operate in XX Plaza. The number of participating merchants is planned to be controlled at around 100 people. The main information to be released at the meeting is:

1. The overall planning, market positioning, unique advantages and prospects of ×× Plaza Fashion Beauty Street;

2. ×××× The status of store resources available for merchants to purchase or rent on × Street, including sales prices, rents, and preferential policies for property management.

(3) Integrating store resources

All the stores in the first phase of ×× have been sold. Are investors willing to entrust our company to act as agents for investment promotion and leasing? Do they agree to accept the proposal proposed by our company? Agency rental price (or rent-back quotation)? Before holding an investment information conference and making an investment announcement, the ×× house sales company and the owner must first agree on the intention to entrust investment, the rental price and other issues. Once we determine which stores can be entrusted with investment promotion, we can carry out investment promotion activities, introduce merchants, and negotiate rent.

In order to create a good business atmosphere in the first phase of the XX commercial street as soon as possible, we should strive to include all empty customs stores in the scope of investment, and carry out investment promotion in a targeted manner in accordance with the market positioning of the commercial street. If some owners adopt the attitude of waiting for the appreciation of the store value and would rather leave it idle than rent it out, we should seriously guide them and mobilize them to rent out as soon as possible from the perspective of overall interests and long-term interests, so as to eliminate the phenomenon of empty stores in shopping streets.

For merchants who are currently seeking to sublease or surrender, we should actively publicize the measures our company is taking to prosper the commercial street and mobilize them to give up their thoughts and regain their confidence. If the merchant still wants to sublet or cancel the lease, due to the agreement between the owner and the merchant, we can include the store in the investment scope after both parties terminate the contract.

(4) Relevant rent policies

The business atmosphere in the first phase of ×× shopping street is weak. One of the reasons is that store investors are eager to offer high rents with high returns, so that Many merchants who want to set up business are deterred. Therefore, before we act as an agent for the owner to attract investment, we must do two important tasks: First, we must explain to the owner the location differences that exist at the north and south ends of South Street, explaining that the first phase of XX Commercial Street is in the early stage of entering the market and needs to be prosperous. There is a cultivation process, and you cannot ignore the market's ability to bear "sky-high prices". It is important to explain things clearly to the owners. High rents result in no tenants in the store. The owner still has to bear the interest on the home purchase loan, and it is difficult to increase the value of the store. Second, we must consider the interests of both owners and merchants and design a rental policy that is more in line with market conditions and the current status of shopping streets. Currently, the more suitable rents for stores in the first phase of ×× are:

1. Inner street stores: rent is 600-700 yuan/m2/year (it is estimated that the average selling price of inner street stores is 8,500 yuan, with an average The area is 110m2, the investment in house purchase is about 940,000 yuan, the house purchase loan interest rate is calculated at 4.7%, and the annual interest is 44,000 yuan.

If the annual rent of this type of store is calculated at 600 to 700 yuan/m2/year, the annual interest rate is 44,000 yuan. The income is 66,000 to 77,000 yuan, and the income after excluding interest is 22,000 to 33,000 yuan. This kind of rent is attractive and easy to accept for merchants under the current circumstances.

)

2. Outer street shops: rent is 800-900 yuan/m2/year (according to estimates, the average selling price of outer street shops is 12,500 yuan, the average area is 200 m2, the investment in home purchase is about 2.5 million yuan, and the purchase loan The interest rate is calculated at 4.7%, and the annual interest is 750,000 yuan.

If the annual rent of this type of store is 800 to 900 yuan/m2/year, the annual income is 160,000 to 180,000 yuan, excluding interest. The income is 42,500 to 62,500 yuan. For merchants, this kind of rent is still easy to accept under the current circumstances)

(5) Preferential measures for merchants to enter the market

In order to build confidence for merchants to enter and operate, we will "release water to raise fish" and launch necessary preferential measures in a timely manner from the perspective of prospering the market as soon as possible:

First, within one year of merchants entering the commercial street, we will A light box advertising space will be provided free of charge (the light box will be produced by us, and the light film production and electricity costs will be borne by the merchant) for product or brand promotion;

Second, all merchants will hold brand publicity and product promotions Activities, one free event per quarter is allowed in the North Square within a year, and the holding of more influential "fashion show" activities in the square is encouraged;

Third, within one year of operation of any merchant, the store property The management fee will be charged at a 20% discount;

Fourth, in order to reduce the operating costs of settled merchants, we will coordinate with the industrial and commercial and tax departments to grant ×× Plaza Commercial Street the preferential tax policy of the market. At the same time, appropriate reductions and exemptions will be made to the collection of industrial and commercial management fees.

IV. Creation of commercial atmosphere

(1) Arrangement of shopping street sign recognition system (see the design renderings of ×× advertising company for details)

(2) , design and produce sculptures in the square and inner streets (see photos of ××× pedestrian street sculptures) to add to the cultural charm of ×× square and attract tourists to come and relax.

(3) Landscape-style floor-to-ceiling advertising light boxes, European-style leisure chairs, public telephone booths, newspaper and periodical kiosks, beverage and ice cream kiosks, etc. will be set up in an orderly manner in squares and inner streets. Flowers and bonsai can be used to build the square. Mobile three-dimensional landscape flower beds increase visual attractions and expand the leisure and service functions of the shopping street.

(4) Invite government departments and social groups to hold square-themed activities to enliven the square, activate the atmosphere, and attract attention. In particular, we must seize the frequent activities before and after May Day, contact the Federation of Trade Unions, the Federation of Literary and Art Circles, the Art Group, Xinhua Bookstore and other units to organize square activities, use the media to fuel the fire, and cleverly promote XX Square.

(5), jointly organize the "XX Charm" square display event of outstanding photographic works with the Municipal Photographers Association and the news media, and use cultural means to enhance the fashion taste of XX Square.

(6) Starting from May, we will strive to hold several "XX Summer" music appreciation events in the square, use elegant art to promote the status of XX Square in the minds of citizens, and enhance the "gathering" of the square. "flow" effect.

5. Suggestions on the hardware renovation of the shopping street

1. The ×× North Plaza should be renovated to make it suitable for holding large-scale events.

2. The rockery at the south entrance of the first phase of ×× will be demolished, and the ground will be transformed into a humane and commercial one.

3. The flower garden in front of the store on the side of ×× Street will be renovated to facilitate customers to enter the store without hindrance.

4. The ground in the inner street will be improved for drainage to prevent rainwater from pouring back into the store in summer.

5. The garden on the south side of the first phase of ×× is to be demolished. It is best to build a row of storefronts, which can not only open shops at the street entrance to attract customers into the inner street, but also generate income.

The above plan will be implemented after approval by the chairman of the board.