increasingly mature product system
Haima Automobile launched the first HX638 hatchback in 1991 to today's "Prima" and "Familia" main products, and * * * launched 15 series * * 27 varieties in 14 years. Among them, the launch of "Prima" and "Familia" series has reversed the difficult situation of enterprises in one fell swoop.
in p>2, the enterprise made a decisive decision on the "SMPV- Prima" project, and developed a multi-functional compact hatchback car by means of technology licensing and joint development. At that time, this car grew rapidly in developed countries, but it was still blank in China. It took only nine months from trial production, test, mold fixture production, equipment installation and debugging to small batch production and mass production of products. On May 18th, 21, the first domestic SMPV—-Prima was put on the market. By 25, Prima series products accounted for more than 8% of the domestic small MPV market share, occupying an important position in the domestic S-MPV market segment. Subsequently, the company turned its development goal to the mid-range car with the most fierce competition in China, and launched Familia car with the international leading level in the same way and speed. On July 18, 22, Familia was officially put on the market, which has been widely recognized by the market and consumers for two years and is known as the "new three" in today's auto market.
in the research and development of new products, Haima Automobile has always adhered to the development guideline of "seeking cooperation in openness, seeking development through cooperation and establishing itself through development", made full use of the advanced technology of domestic and foreign partners, and combined with its own advantages, made a detailed plan for the development strategy of near, medium and long-term products, and 16 new products have been included in the specific planning stage.
Continuously improved technology and equipment level and strict quality assurance system
In terms of technology and equipment, the company has introduced advanced technology and equipment from Japan, Germany, Britain, France, Italy, the United States, Sweden and other countries. Stamping: automatic uncoiling, leveling, blanking line, automatic stacking manipulator, automatic transmission of stamping line; Welding: spot welding and arc welding robots of ABB company in Sweden. Now all the main welding lines have been operated by robots, and the transfer between stations has been fully automated. The on-line inspection system of ABB company in Sweden and the three-coordinate measuring machine of Kede Company in Italy have been introduced for body inspection. Painting: British BINKS automatic spraying machine and ABB robot spraying machine; General assembly: flexible and just-in-time assembly line, the degree of automation is at the leading level in China, which greatly ensures the stability of product quality.
in terms of quality assurance system, as early as 1994, the company took the lead in carrying out ISO9 certification in the automobile industry, and became the first vehicle manufacturer to pass the ISO9 standard. In the past 1 years, the company has been paying attention to the effectiveness, adequacy and suitability of the system operation, and has maintained the continuous improvement of the quality system through various methods.
in the product development stage, the product quality is controlled at the source through the advanced quality planning of APQP; In the manufacturing process of parts, suppliers are required to pass ISO/16949 certification and PPAP to constrain the quality of parts; In the process of vehicle control, strict process control is carried out by improving employees' quality awareness and operation skills, improving the process and vehicle inspection equipment, and the products are evaluated through the advanced E-NOVA-C vehicle evaluation system, so that the ex-factory state of the products fully meets Mazda's quality and technical standards.
gradually improved supporting and R&D system
On the basis of further consolidating and deepening technical cooperation with Mazda, the company has established its own R&D modular supporting system and technical system. On the one hand, using the mature engine and chassis parts that the enterprise is about to put into production, we choose automobile R&D institutions as partners around the world to jointly develop the whole vehicle, and realize the "modularization, synchronization, property right, internationalization and systematization" of R&D. On the other hand, in line with the development mode of "joint product development, unified procurement of parts, production on both sides of the whole vehicle, synchronous rolling of technology, division of sales areas and separate ownership of brands", we have increased cooperation with Mazda in products and technologies. At present, it has established a supporting system with more than 11 parts suppliers who enjoy the benefits. A group of suppliers with certain popularity, stable quality and favorable business conditions in China have joined our supporting system, laying a foundation for building Haima brand products. In order to reduce storage, inventory and operating costs, 21 suppliers have settled in Hainan, and 8 of them have settled directly in Haima Industrial Park. Some parts have achieved daily supply. The production base of peripheral parts centered on Haima Automobile is taking shape, which has promoted the development of local economy and made due contributions to employment and re-employment in Hainan.
Strive to build a perfect brand franchise system
Haima Automobile has always adhered to the market orientation, customer satisfaction as the goal, relying on 4S points, based on cost, quality, service and technical content, and through effective publicity and promotion means, it has continuously explored the market and enhanced brand awareness. By the end of 24, 135 distribution networks (4S stores) integrating sales, maintenance, spare parts and information feedback have been established nationwide, with 18 maintenance service shops and sales service networks spread all over 28 provinces, municipalities and autonomous regions, initially forming Haima's own marketing system.