Generally speaking, trademarks can be divided into two types, black and white trademarks and color trademarks. However, many people think that the usage rate of black and white trademarks will be higher. Indeed, the advantages of black and white trademarks exist. After a black and white trademark is registered, you can change the color of the trademark at will, but you cannot change the color of the trademark. So black trademarks are definitely better than colored trademarks? The editor has a different opinion here. In fact, not all trademarks are suitable for black and white trademark registration. The details are as follows.

The following types of trademarks are more suitable for registering colored trademarks

1. On top of product characteristics, such as paints, coatings, etc., these all require color to show the product. characteristics, then it is suitable to apply for a color trademark, which can allow consumers to understand the characteristics and uses of the product through the trademark, and also enable consumers to deepen their overall impression of the trademark, allowing the product to form a brand effect. Therefore, colored trademarks are most suitable for registration at this time.

2. Although some signs or logos have not yet been applied for as trademarks, after long-term use and publicity, these signs or logos have left a deep impression on consumers, so they are suitable for applying for color trademarks. trademark. Because these marks have already left a color impression on everyone during use, there is no need to change the color. If the color is forced to be changed, it may destroy the original impression, so you can choose a color trademark when applying.

3. When designing trademarks, they are not always designed into complex graphics. Some trademarks are designed to be very simple in terms of structure and lines, which makes them appear more concise. However, when registering a trademark, such a simple trademark can easily lack distinctiveness and be easily rejected by the Trademark Office. After adding color, the distinctiveness of the trademark will also be improved, making it easier to pass the review. Therefore, many people register color trademarks to enhance the distinctiveness of the trademark.

Based on what was said above, there are people who apply for color trademarks, but only a small number of people apply for them. However, this also results in a lower duplication rate of color trademarks, making it easier to apply. However, the best thing about the black and white trademark is that you can change the color at will after applying, which is relatively flexible. However, whether it is a black and white trademark or a colored trademark, there are pros and cons. Trademark registration applicants should choose which color trademark is better to register based on their actual situation.