Legal analysis: there is actually no concept of trademark holder in law, only trademark owner. But conceptually, the meaning is the same. Whether the trademark user can authorize others to use the trademark depends on the source of the trademark user's rights. If the trademark user is the trademark owner, then of course; If the trademark user is only authorized by others to use the trademark, it is necessary to obtain the consent of the licensor or the trademark owner.

Legal basis: Article 43 of the Trademark Law of People's Republic of China (PRC). A trademark registrant may authorize others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark.

Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.

Where another person is licensed to use its registered trademark, the licensor shall report the licensing of the trademark to the Trademark Office for the record, and the Trademark Office shall make an announcement. Without filing, the trademark license shall not be used against bona fide third parties.