Time flies, achievements belong to the past, and a new round of work is coming. What kind of plans will you have now? But what kind of work plan is suitable for you? The following are three business work plans that I have compiled for you, for reference only. Let's have a look. Business work plan 1
in xxxx, the business department will further strengthen the internal management of the department, strengthen business learning, and actively complete all the work. To this end, we will sort out our thinking, intensify our work, and do a good job in the following aspects:
1. Production and operation management
1. Further refine the content of business analysis, and strengthen the assessment and implementation of monthly, quarterly and annual indicators of subsidiaries; Provide a strong guarantee for achieving various task indicators in xxxx.
2. Strengthen business study and improve service management level. With the in-depth development of all work, we have encountered many new problems and new situations. We will continue to improve our professional level and service management level through learning, and organically combine learning with work. On the basis of studying the knowledge related to the business of each subsidiary, do a good job in various services and management.
3. Supervise and assist all subsidiaries to handle relevant qualifications and access certificates, and assist in the annual examination of relevant certificates in time to ensure that enterprises can carry out construction and production reasonably and legally.
2. Management of safety equipment
1. Implement the requirements of the leaders of the group company, establish, improve and form a safety production system suitable for the development of the group company in combination with the actual situation of the group company, and focus on finishing and perfecting the data files and supplementing and perfecting the existing rules and regulations to standardize them.
2. Go deep into enterprises to do a good job in safety inspection, and follow up and check the enterprises prone to potential safety hazards for rectification. In-depth investigation and study, analyze and solve difficult and doubtful problems, promote the implementation of the rectification plan for potential safety hazards, and prevent accidents.
3. Strengthen the safety management of production devices and key parts, carry out safety risk assessment for key units such as chemical industry, drilling, operation, compressor stations and gas stations, systematically analyze the safety technical conditions, prepare risk assessment reports, improve safety precautions, and strengthen the revision of emergency plans and emergency drills. Strictly supervise and control key production devices and key parts.
4. Strengthen well control safety management, conscientiously implement Detailed Rules for Drilling Well Control in Shengli Oilfield and Detailed Rules for Downhole Operation in Shengli Oilfield, do a good job in basic well control management, supervise and inspect the implementation of well control standards and detailed rules by subsidiaries, improve the level of well control management and prevent well control accidents.
5. do a good job in fire prevention, especially the fire supervision of key fire prevention units such as catering companies, and implement prevention first and combining prevention with consumption. Hotels, construction sites and other public gathering places should ensure the smoothness of evacuation passages and the integrity of fire-fighting equipment, and do a good job in the implementation of work plans and fire-fighting plans.
6. Strengthen traffic safety management, educate drivers to abide by the rules and laws, and resolutely stop the emergence of signs of speeding and drunk driving. Do a good job in the daily maintenance and management of vehicles, eliminate hidden dangers of vehicles in time, and ensure that vehicles run without faults.
III. Contract management
1. Strengthen the supervision and inspection of contract management. By comprehensively and meticulously reviewing contracts, give full play to the role of contract management in preventing in advance, controlling in the process and post supervision, resolve the business risks of enterprises, and make contract management enter the track of standardized management.
2. Strengthen qualification management and strictly check the signing of contracts. We will continue to strictly require all subsidiaries to implement the relevant provisions on contract management of the group company, and conduct a comprehensive review of the relevant qualifications, bank credit standing and performance ability of the contracting parties, so as to prevent business risks and earnestly safeguard the legitimate rights and interests of the group company.
iv. industrial and commercial affairs
1. further improve the industrial and commercial registration and change information statistics of each subsidiary, actively assist each subsidiary in handling industrial and commercial changes and other related matters, give guidance to the relevant materials required for industrial and commercial changes, and do a good job in filing the changed industrial and commercial materials.
2. further strengthen coordination and communication with relevant departments, and strengthen the connection between industrial and commercial affairs and other related businesses.
3. Strengthen the management of industrial and commercial affairs, and standardize the business behavior of enterprises. Further strengthen the information communication with the industrial and commercial administrators of subsidiaries, keep abreast of the industrial and commercial affairs and industrial and commercial archives management of the company, and implement the implementation of the industrial and commercial management system. Firmly establish a sense of service, make suggestions, give full play to the preventive effect of legal affairs, and provide effective services for the company's operation and development.
3. Continue to assist the subsidiaries in trademark management. Take various measures to strengthen trademark protection and ensure that the rights and interests of enterprises are not illegally infringed.
in xxxx, we will strictly follow the work deployment of the group company to strengthen business analysis and improve management level; Establish the concept of safe development, timely rectification and prevention; Strengthen contract management, safeguard the rights and interests of enterprises as the focus of work, closely focus on the main line of production and operation, strengthen business study, continuously improve work level and efficiency, and devote more enthusiasm to the work and operation work plan of xxxx year 2
1. Plan summary
1. Annual sales target of 6 million yuan;
2. 5 dealer outlets;
3. The company has a necessary reputation in the market of automatic control products;
II. Marketing Situation
Air-conditioning automatic control products belong to the supporting products of central air-conditioning and other industries, which are constrained by the upstream product consumption market, but the total demand is still considerable. With the continuous improvement of urban construction and people's living standards, and the arrival of the product upgrading period, it has driven the sustained growth of the market, thus driving the expansion of the overall market capacity. Hunan is located in the middle of China, and the demand for air-conditioning automatic control products is relatively large: 1. It is hot in summer and autumn, and cold in spring and winter; 2. In recent two years, the real estate industry in Hunan has developed rapidly, and its personality is the construction of middle and high-grade commercial residential buildings and villas; 3. Hunan will be included in the development of the western region and will increase the construction of various basic projects; 4. The financial city of Changsha, Zhuzhou and Xiangtan; 5. Chenzhou, Yueyang, Changde, etc. have built many industrial parks and development zones; 6. The improvement of people's requirements for their own lives; To sum up, the personality of air-conditioning automatic control products is that high-grade air-conditioning automatic control products have great development potential in Hunan.
marketing methods generally speaking, there are only three ways to sell air-conditioning automatic control products: project bidding, real estate group purchase and private projects. The project bidding channel occupies a large share, but the two channels of real estate group purchase and private projects have developed rapidly and have shown a diversified development situation.
From the sales channels of various enterprises, most companies adopt the mode of office plus distributor. Domestic air-conditioning automatic control products enterprises have made great efforts to deploy national marketing network and consolidate traditional channels in 2xx, and strengthened public relations cooperation with design institutes and management departments. For air-conditioning automatic control products enterprises that entered the market relatively late, because the market accumulation time is relatively short and they are eager to open the market quickly, they basically adopt the channel mode of office plus distribution system. In order to respond to the market quickly, all automatic control products that enter the Hunan market are in stock in Hunan. The market capacity of air-conditioning automatic control products in Hunan is relatively large and has great potential, and the development trend is generally optimistic. Therefore, there are great market opportunities for brands that have not yet entered the Hunan market. As long as appropriate marketing strategies are adopted, they can squeeze into the Hunan market. At present, Shanghai Zhengyi has a weak foundation in Hunan air-conditioning automatic control products market, and its team is still young, and its brand influence needs to be consolidated and expanded. In the sales process, we must be very clear about our company's advantages and bring them into play to the extreme; And we should find out the weaknesses of our company and put forward them in time to overcome them and realize the greatest value; Improve the service level and quality, penetrate the service consciousness into every link of communication with customers, and pay attention to various services such as pre-sale, mid-sale and after-sale return visits.
Third, marketing objectives
1. Air-conditioning automatic control products should aim at long-term development and strive to take root in Hunan. In 2xx, we will focus on establishing a perfect sales network and model projects, with a sales target of 6 million yuan;
2. To become a first-class supplier of air-conditioning automatic control products; Become a fast-growing successful brand;
3. Drive the sales and development of the whole air-conditioning products with air-conditioning automatic control products.
4. Short-term goal of marketing: make the marketing performance grow rapidly in a very short time, and make its own products become well-known brands in the industry by the end of the year, replacing part of the market of the same level products in the province.
5. Devote to developing the distribution market, and reach 5 distribution business partners by the end of 2xx;
6. We should devote ourselves to the work regardless of mental and physical strength, so that the work can develop with high efficiency, high income and high salary;
iv. marketing strategy
if air-conditioning automatic control products are to grow rapidly and gain competitive advantages, the best choice must be the overall competitive strategy of "concentrating on goals". With the rapid development of Hunan's economy and the expansion of urbanization scale, the consumption potential of air-conditioning automatic control products market is great, and the target concentration strategy is wise for us. Selection of competitive strategy. The specific tactical strategies we can adopt around the overall competitive strategy of "target concentration" include: market concentration strategy, product belt concentration strategy, dealer concentration strategy and other supporting strategies for target concentration. Therefore, we need to divide the Hunan market into the following four categories:
strategic core markets-Changsha, Zhuzhou, Xiangtan and Yueyang
key development markets-Chenzhou, Changde, Zhangjiajie and Huaihua
nurturing markets-Loudi, Hengyang and Shaoyang
waiting for development markets.
general marketing strategy: all-staff marketing combined with direct selling and channel marketing
1. target market:
central cities and small and medium-sized cities break through at the same time, focusing on developing industry model projects, vigorously developing key regions and key agents, and rapidly promoting product sales and sales increase.
2. Product strategy:
Drive overall sales with overall solutions: It is required that our products can form a complete solution and have successful cases, thus driving the sales of all products. Interaction between size and size: sales of air-conditioning automatic control products drive sales of valves and other products, and sales of air-conditioning automatic control products are promoted by projects of valves and other products.
3. Price strategy:
The principle is high quality, high price and high profit margin; Formulate a realistic price list: the price list is divided into two layers, the media publicly quotes and the lowest price for market sales. Formulate higher monthly rebate and quarterly rebate policies to control the marketing system. Strictly control the price system, and ensure the profit margin of the first-class distributor, the second-class distributor, the project engineer and the end user. In order to adapt to the market, the price policy should have the necessary activity.
4. Channel strategy:
(1) Distribution partners are divided into two categories: First, distribution customers are our key partners. Second, engineering customers are our basic customers.
(2) Channel establishment mode: A. Take a step-by-step approach, first initialling the agreement, then making the sales forecast table, and then formally signing the agreement to order the first batch of goods. If you don't purchase goods, you can't sign an agency agreement; B adopt the method of finding important customers, push the goods into the hands of distributors through negotiations, and then our sales and market support will keep up; C. Choose a competitive attitude among agents, so that we can take the initiative and have a high profile because of a potential local customer in the negotiation. Can't enter the market with a low profile; D. After initialling the agreement, the name of the initialling agent can appear in our advertisement, and the contradiction between the distributor and the original manufacturer is picked up, so we take the opportunity to enter the market; E. In the local regional market, always ensure that there is a local secondary agent who can become a primary agent, so as to become a threat to the primary agent and promote it.
(3) There is a push and pull force in the market. To achieve rapid growth, we must adopt the driving force. Pulling requires a long period of cultivation. To this end, we will focus on developing channel distribution. In addition, the personnel in charge of major customers and engineers will focus on the industry market and engineering market, and strive to complete 4-5 model projects within three months to build confidence for internal personnel and distributors. By the end of the year, complete your own marketing quota.
5. Personnel strategy:
The basic concept of the marketing team: a. Open mind; B. overcome yourself; C. professionalism;
(1) The vertical contact of business teams and continuous and efficient communication can make a quick response. Team building is flat.
(2) internal staff reporting system and sales reward system
(3) selling products in a professional spirit. Value = price+technical support+service+brand. What is actually sold is a solution.
(4) prepare a sales manual; It includes the rules of the game, technical support, the scope and functions of the marketing department, the problems that can be solved and the support it brings. Business Work Plan 3
In the past year, through the concerted efforts of all the staff in the marketing department, our company's product popularity has been gradually recognized by customers in the Henan market, and good after-sales service and excellent product quality have won unanimous praise from customers, as well as valuable sales experience and some successful customer cases. This is what I think we have done better, but there are still great problems in our work in other aspects. The personal sales work plan is analyzed as follows:
The following is the general sales situation of the company in xx years:
From the above sales performance, our work is not good, which can be said to be a great failure in sales. In the Henan market, there are many brands of xx products. Because xx Tianxing entered the Henan market earlier, the price of xx products was chaotic, which caused great pressure for us to develop the market.
Although some objective factors exist, there are also great problems in other practices at work, mainly as follows: 1) There are too few customers who visit the most basic sales work at the moment. The marketing department started to work in mid-April this year. At the beginning of the work, there were xx recorded customer visits, and the total number of customers visited by three salespeople in one day was xx, plus eight months and xx days without records. Judging from the above figures, our basic work of visiting customers has not been done well.
2) communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the status of our company's products to customers and understand their real thoughts and intentions; Can't respond quickly to a recommendation made by a customer. Luoyang Xunhe Automobile Transportation Co., Ltd. is an obvious example of not knowing how much customers know or understand our products when conveying product information.