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The development history of Yongjia Aokang

The predecessor of the group was Yongjia Aolin Shoe Factory, which was founded in 1988. The company took the lead in the industry to pass the ISO9001 international quality system certification and ISO14001 environmental protection system certification, and became the only first batch of national industrial tourism demonstration sites in the industry; after more than ten years of development, it has been rated as a provincial key enterprise and a provincial key enterprise. "Five batches" of enterprises, provincial contract-abiding and trustworthy units, provincial civilized units, top 50 provincial famous brand products, top ten Chinese industries, and top 100 private enterprises nationwide; the leading product "Aokang" brand leather shoes have successively won the famous trademark of Zhejiang Province, Zhejiang Province's famous brand products have won the title of China's top ten genuine leather shoes for five consecutive years, and have been awarded titles such as China's famous brand products and well-known trademarks. The company is enthusiastic about public welfare and has donated more than 40 million yuan to society. Mr. Wang Zhentao, chairman and president of the group, was among the first batch of private enterprises in the country to win the National May Day Labor Medal and was elected to the 15th "China

Top Ten Outstanding Young People". In 2001, Aokang Group began multi-brand operations and successively launched Kanglong casual shoes and Meilijia high-end fashion women's shoes, which achieved great success. Now Aokang leather shoes, Kanglong leather shoes, and Meilijia leather shoes have all been rated as national inspection-free products by the General Administration of Quality Supervision, Inspection and Quarantine. The domestic market share ranks among the top two in the same industry nationwide. In 2003, the group implemented diversified investments and successively invested 1 billion yuan and acquired 2,600 acres of land in Bishan County, Chongqing City to build a shoe capital industrial park in western China, established Kanghua Biological Products Company in Chengdu, Sichuan, and built a high-end commercial pedestrian street in Huanggang, Hubei. , in Wenzhou, Zhejiang, together with eight other leading enterprises in the industry, established China's first private consortium - Sino-Swiss Consortium, which has achieved good social and economic benefits. On the basis of steady operation of the domestic market, the company has joined forces with multinational companies such as GEOX, the first Italian shoe brand, to jointly expand the international market and strive to build the Aokang brand into an international brand as soon as possible. The company's main business is shoemaking, and it is also involved in commercial real estate, biological products and other fields. The company has an annual output value of more than 4 billion yuan, profits and taxes of more than 600 million yuan, and a brand value of 5.002 billion yuan. The group implements a parent-subsidiary management system. The headquarters is composed of eight major centers and has jurisdiction over 18 domestic and foreign subsidiaries and business divisions. The company currently has more than 20,000 employees, three major shoe production bases and five major shoe brands. It has established more than 30 provincial-level companies, more than 3,000 chain stores, and more than 800 shop-in-shops across the country. At the same time, three shoe sample R&D centers have been set up in Wenzhou, Zhejiang, Dongguan, Guangdong and Milan, Italy. Thousands of new shoe samples are developed every year, leading the fashion trend of the development of the shoe industry and ensuring that the Aokang brand is at the forefront of the industry. The company was the first in the industry to pass ISO9001 international quality system certification and ISO14001 environmental protection system certification, became the first batch of industrial tourism demonstration sites in the country, and won the National May Day Labor Certificate. The leading product "Aokang" brand leather shoes have successively won the titles of China's leading genuine leather shoes, China's famous brand products, China's famous trademarks, etc., and have become the only iconic brand in China's leather shoes industry. Now, the group's Aokang leather shoes, Kanglong casual shoes, Meijiaren fashionable women's shoes, and Red Firebird shoes have all been rated as national inspection-free products by the General Administration of Quality Supervision, Inspection and Quarantine. According to information released by the National Bureau of Statistics, the company has ranked first among the top ten most profitable enterprises in China's industrial enterprise industry for three consecutive years. The company implements diversified investments. It has successively built the largest western shoe industrial park in western China in Bishan County, Chongqing City, established Kanghua Biological Products Company in Chengdu, Sichuan, built high-end commercial pedestrian streets in Huanggang, Hubei, Yanggu, Shandong, and Quanjiao, Anhui, and launched a nationwide The strategy of building 100 commercial pedestrian streets has achieved good economic and social benefits. On the basis of steady operation of the domestic market, the company has established friendly cooperative relations with international shoe brands, and has established subsidiaries in the United States, India, and Hong Kong. Its products are exported to more than 60 countries and regions, striving to build the Aokang brand into a Global Brand