Qu Honglong, a native of Yuhuan, Zhejiang, Han nationality, born in 1975, has a high school education and is a registered professional manager in China. When he was young, his father died and he lost financial support, so he dropped out of school. After dropping out of school, he was forced to sell mountain rice balls on the roadside due to the pressure of life. When he was 18 years old, he used a piece of discarded pottery to carve the Aaron snack brand, a round dragon-shaped logo;
The emergence of this logo revitalized the catering industry in a place. It also adds another glorious page to China’s trademark registration! With the birth of the brand logo, the first store of Along Snacks, "Alongshan Fenyuan", opened.
After the opening of "Alongshan Fenyuan", the business was extremely booming, and it was full of customers; but Mr. Qu Honglong was not satisfied. According to the fishermen, many people gathered around to eat a pot of chicken, and after the chicken was finished, they cooked a pot of chicken soup. This folk way of eating noodles, after more than a hundred experiments, we created "Along Wu Chicken Noodles". After entering the market, it immediately aroused a strong response in Yuhuan. Residents rushed to tell each other and rushed to buy, causing the store to It was impossible to walk during dinner time due to the crowds.
In order to meet market demand, a delivery shop and a direct-operated store on Yuxing Road were opened one after another.
On May 3, 2001, the "headquarters" of Aaron Catering was opened. Its positioning is: Along snacks, Yuhuan people’s own snacks! With the opening of the head office, Mr. Qu Honglong verified two points:
1. His brand has gained a foothold in Yuhuan and is recognized and supported by Yuhuan people;
2. The products adapt to the eating habits of Yuhuan people and have become the first choice of the general public. With the successful opening of the main store as a foundation, Mr. Qu Honglong decided to expand to the outskirts of Yuhuan.
On May 20, 2003, Alon Catering Kanmen branch opened;
On September 30, 2004, Alon Catering Chumen joint store opened;
On October 1, 2004, the Wenling joint store opened;
Due to positioning errors, unreasonable lay management by franchisees and other reasons, more than two years later, the three stores closed down one after another, leaving Aaron Endless pain and reflection in catering: building a well-known brand must go through the baptism of blood and fire!
In 2005, the development of Aaron Catering entered a bottleneck state. Facing a life-or-death crisis, Mr. Qu Honglong, in order to break through the bottleneck, studied countermeasures with people with lofty ideals in the store, visited teachers and friends in society, and made A large number of market surveys were conducted to find market vacancies and find focus for building an excellent brand.
Finally, under the guidance of a famous teacher, Mr. Qu Honglong decided to create a special catering business in Yuhuan and ignite this spark!
After more than a year of planning, the fisherman-themed restaurant "Glutty Fisherman" opened on November 26, 2006.
The opening of Greedy Fisherman is the trigger for the development of specialty catering. As this fuse burned, one after another blockbuster bombs exploded!
On November 26, 2006, Qu Along's fisherman-themed restaurant "Glutty Fisherman" Yuhuan store opened;
On June 30, 2007, Qu Along's restaurant opened The modern theme restaurant "Kitchen Road" opened;
On September 20, 2007, Qu Along's catering military-themed restaurant "Battlefield Canteen" opened;
On July 28, 2008, The "head office" of Qu Along Catering's neoclassical theme restaurant opened.
On June 21, 2010, Qu Along's upstart catering theme restaurant "Xiao Chuang Da Zhi" opened its Kangping store.
On September 1, 2010, Qu Along Catering’s fisherman-themed restaurant “Glutty Fisherman” Juding Branch opened;
On August 16, 2011, Qu Along Catering The upstart themed restaurant "Xiao Feng Da Zhi" opened.
On June 5, 2012, Qu Along's fisherman-themed restaurant "Glutty Fisherman" Fengnan store opened.
On April 7, 2013, Qu Along's fisherman-themed restaurant "Glutty Fisherman" Jingyuan store opened.
On May 22, 2013, Qu Along's upstart catering theme restaurant "Xiao Chuang Da Zhi" opened its Donghai store.
On November 1, 2008, the arrival of the new general manager Liu Yizhao carried out a series of fruitful reforms in Ahlong Catering, and brought a new look to Ahlong people, taking the company's business level and brand effect to a new level. Tall steps.
In December 2008, all departments of the company realized office automation
On January 1, 2009, the new office building was officially opened, and the department construction was gradually improved
In April 2009, all branches used cash register systems
In June 2009, Along Snacks held the first militarized personnel training
In June 2009, Taizhou City’s famous Trademark declaration work
On August 11, 2009, the dedicated training classroom was officially opened.
The entrepreneurial journey of Qu Along Catering is a history of arduous struggle! Over the past seventeen years, generations of Aaron people have used their tenacity and perseverance to strive to expand brand awareness and revitalize the local catering industry.
"If I fail, I will start from scratch"! Mr. Qu Honglong said so.