The ranking of electric vehicles is based on many factors such as market feedback, consumer awareness and future development. We will objectively and fairly evaluate the well-known brands in the current industry from the aspects of quality, sales volume, advertising, development potential and development speed. It is not simply to brand a well-known brand or brand image with sales volume, but to elaborate from the following aspects: 10.
1. Quality: Shanghai immediately leads, while repair rate is extremely low. Shanghai is a pragmatic enterprise immediately, spending all the money originally intended for advertising on production. Although the word-of-mouth is slightly inferior, the quality is much higher than other brands.
2. Sales volume: Xinri, Yadea, Emma, Lima and Luyuan go hand in hand, and it has been almost the same for some time. These five brands account for about 30% of the total annual sales. They proved that they are the first-class brands in the current industry with their own actions. The future competition of the industry depends on their all-round movement.
3. Advertising: At the beginning of the year, Emma promised to spend 200 million yuan on advertising, asking Jay Chou to take the lead in image endorsement, which can be said to be at no cost. Nippon and Yadea spare no effort, but the effect is not good. In particular, Yadea's advertisement Yadea Superman, which has invested heavily this year, has had little effect. As for the new day, the car is average. In the image of Jackie Chan, I bought it well. This year, Speedy's advertisement followed closely. 2009 is the fiercest year of advertising war in electric vehicle industry.
4. Potential: The most promising electric vehicle brand will be launched on 20 10, which is undoubtedly the most promising. Of course, Luyuan and Supaqi are also influential brands in the future! Simple birds and Gao Shi in the north will also have an indispensable position in the future. As for Emma, the most important thing for him now is how to consolidate the market, because the rapid expansion has brought defects in management and channels.
5. Technology: Although electric vehicles are famous for their low barriers to entry, with the different needs of consumers, scientific research becomes more and more important. Shanghai Lima's super nuclear power motor, Xinri's dual-power motor and Tailing's Moment King motor are all representatives of motor technology in the industry. In particular, Shanghai Lima super nuclear power motor has strong power, rapid acceleration and flat mountains and rivers. Shanghai immediately gained a dominant position in Hunan, a hilly and mountainous market with an area of more than 80%. The motor power contributed a lot, which is the best proof. Of course, other technologies are also indispensable.
6. Speed: The fastest-growing brand, the fastest-growing luxury model, Shanghai immediately leads. In just a few years, it has become one of the top brands in the industry. After 10 years of development, Xinri, Yadea and Luyuan are among the first-class in the industry at present, but Shanghai has the potential to catch up with others immediately. Both the brand image and the terminal market are accelerating. Emma is a representative of the minimalist model in the North. In 2008, Emma's speed made the industry witness his charm.
7. Advertising: the most failed brand in advertising in 2009. If Yadea used to follow the strategy, it should be said that this year is an opportunity to surpass it. However, this year's unsuccessful advertisements made the transformation of fine steel in Yadea impossible. I spent a lot of money, but it didn't work. I'm afraid I can't keep my previous position. Come on!
8. Future: The most anticipated brand of 20 10 is Shanghai Lima, and 20 10 will hold a large-scale activity to fly over the Yellow River. At the same time, we will cooperate with the marketing consulting agencies that adopt brands to make a comprehensive plan for the market, channels, terminals and brand image. It is meaningful for Shanghai to make such a big move after the promulgation of the new national standard! 20 10, the real competition has just begun. We will wait and see who can dominate the electric vehicle industry.
9. Fame and reputation: As far as popularity is concerned, Xinri has a wide popularity and has the image of Jackie Chan. With the spread of Olympic marketing, although it has not been circled all over the country, it is still good overall. If the brand with the highest reputation, Shanghai, which is famous for its quality, immediately deserves it. People who buy Shanghai Lima buy it through word of mouth. Of course, Yadea, Emma, Luyuan, Bird, and Speed Paiqi are all good.
10, channels and terminals: For the construction of channels and terminals, Xinri and Yadea can be described as pioneers in the industry, followed by Luyuan. However, the market is a magical field that changes rapidly. Although the pioneers have a certain preconceived effect, they also encountered resistance that cannot be underestimated. For example, in 2003, Hongdu entered Henan on a large scale because of SARS, and achieved good results. The fierce competition in Henan consumed the pace and fighting capacity of their urgent March and gave the latecomers the opportunity to see the needle. Shanghai will soon fall behind. Cut the gordian knot and sink the channel quickly, and achieve brilliant results in the strategy of encircling the city with towns and villages. Channel construction is the fastest and most effective.
To sum up, through the above ten aspects, we can sum up the top ten electric vehicle brands:
1, Shanghai Lima: (The owner with the strongest comprehensive strength, whose electric car flies over the Yellow River on 20 10)
2. New Day: (the pioneer of brand hype and channel construction, with high visibility)
3. Female name
4. Yadea
5. speed patch
6. Birds
7. Luyuan
8. Tailing
9. Bidewen
Hongdu 10
Some brands such as Amigues, Giant, Su Jie, Sendi, Xinfei, Aucma and Ingrid are in the north, while those such as Ace, Oupai, Lv Jia, Green Pony, Xingyueshen and Xiao Fei are in the south. Some friends may feel uncomfortable not being in the top ten, but at present, there is still no big breakthrough in the national market, which is limited to the development of brands. It takes some time to transform into a national brand. Especially like Fujita, which is divided into Bond-Fujita and Dongfang-Fujita, its strength, channels and market are all affected and it is necessary to start all over again.
Some friends will think that Yamaha electric car, permanent electric car, Maxima electric car, Phoenix electric car, Jinan light and heavy electric car and other brands. It should be good to switch from motorcycles and bicycles to the electric vehicle industry, but it is far less powerful in the electric vehicle industry and is still in the accumulation stage.
The other is the first strong brand born in the electric vehicle industry, such as Deedee, European pigeon and so on. Their glory has been submerged, and their time is gone forever. If they want to return to the ranks of leaders, they need to keep trying to catch up.
Of course, that's all I know! Maybe some friends know more than me, and we are communicating. Please give me your advice.