A real estate agent refers to a person who has obtained the real estate agent qualification according to law and engages in real estate brokerage activities. According to relevant Chinese regulations, real estate agents must engage in economic activities in the name of their registered brokerage agency. In all aspects of real estate brokerage activities, real estate agents collect, process and provide real estate information, communicate with buyers and sellers, and are entrusted by customers to engage in real estate intermediary agency or brokerage business, and receive commissions based on the services provided. Real estate agents act as intermediaries for both parties in real estate transactions and were created to adapt to the development of the real estate market. The role of real estate agents in further developing China's real estate market is very important and necessary.
1. Knowledge qualities that a qualified real estate agent should possess
(1) Basic knowledge
Agents must master basic knowledge of economics, especially the market and marketing knowledge. It is necessary to understand some basic methods of market research and market forecasting, be familiar with the commercial housing market, especially the basic laws and trends of supply and demand changes and development in the real estate market, and understand the impact of economic models and economic growth methods on real estate activities. In terms of cultural knowledge, they should have a college degree or above and obtain the qualification of real estate agent associate. Some even require that they can quickly read international English faxes on the electronic screen. Generally speaking, the higher the education level, the stronger the adaptability to business, and the greater the possibility of becoming a qualified and outstanding real estate agent.
(2) Professional knowledge
Because different types of real estate products have their own specific users and circulation channels. Therefore, real estate agents must master certain professional knowledge of real estate, mainly including: real estate brokerage knowledge, urban planning and environmental knowledge, construction engineering knowledge, real estate finance and investment, real estate marketing, property management, real estate surveying, accounting, statistics, etc. Knowledge.
With the advent of the era of knowledge economy, a real estate agent must do his or her job well, and the requirements for knowledge are getting higher and higher. For example, with the popularization of computers and the emergence of the network economy, an excellent Real estate agents must also master computer knowledge and other modern science and technology, such as database technology, office software applications, network technology, etc.
At present, China has joined the WTO, and the impact of economic globalization on China has become increasingly significant. A large number of foreign companies and personnel have entered China and are increasingly participating in real estate transactions. Therefore, real estate agents must also master at least one foreign language in order to better provide brokerage services to all types of foreigners.
The socialist market economy is a law-based economy. Real estate agents must have legal awareness and legal concepts when engaging in brokerage activities. They must carry out brokerage activities in accordance with the law and safeguard the legitimate rights and interests of themselves and other parties in accordance with the law. Brokers must carefully study and master basic legal knowledge, such as civil law, contract law, trademark law, advertising law, tax law, anti-unfair competition law, consumer rights protection law, broker management measures, and urban real estate management law, etc. Brokerage regulations.
The work of a real estate agent involves frequent dealings with people. Therefore, social and psychological knowledge is also something that real estate agents must master. From a basic aspect, it mainly includes the impact of population, family and other social factors on the real estate market, the country's social development situation and the government's main policies, mass psychology, consumer psychology, etc.
(3) Other auxiliary knowledge
This knowledge mainly includes: knowledge in sociology, psychology, history, interpersonal relations, communication, advertising, speech, etc. . This knowledge will not directly manifest into specific business skills, but it can make the application of professional knowledge handy and just right, making brokerage activities more attractive and artistic.
In real estate brokerage activities, in addition to knowing how to evaluate the price, quality, depreciation, maintenance of real estate, as well as the necessary professional knowledge and skills such as taxes, mortgages, credit, insurance, and future appreciation and decline trends, you should also have geographical knowledge, folk customs, etc. Have a better understanding of sociology and folklore knowledge such as customs, community culture, family structure, population changes and neighborhood relations. In addition, real estate agents must also have high cultural accomplishment and should read and appreciate as many literary and artistic works as possible to improve their artistic taste and appreciation.
2. Competencies and qualities that a qualified real estate agent should possess
(1) General abilities
1. Creativity. A very important aspect of real estate agents handling brokerage business is to independently solve and analyze problems in complex and changing environments. Solving special problems requires special methods. When faced with unprecedented problems, outstanding agents fully unleash their imaginations, synthesize past experiences and concepts, and construct brand new solutions.
2. Comprehension ability. Understanding is a clear observation of things, an epiphany of the inner mechanisms of things, and one of the ways to achieve a profound understanding of human emotions, behaviors and social operations. Brokers are always in the complex relationship of intersection, imbalance, and rebalancing of people, money, and things. Without a deep understanding, they will not achieve anything.
3. Judgment ability. Real estate agents must have the ability to make a calm, objective and comprehensive analysis of the environment and situation based on various intelligence and information they have mastered based on experience, and then make wise judgments and adopt corresponding behaviors.
(2) The ability to handle real estate brokerage business
Due to the individuality of real estate products, each real estate is unique, which requires real estate agents to accurately grasp the buyer’s needs specific requirements and select appropriate properties for their consideration accordingly. In practical operations, it often manifests itself as the broker being able to complete the matching of supply and demand in a short period of time, thereby realizing every trading opportunity as much as possible. For example, a commercial housing sales agent receives a group of visiting customers at the sales office. After ten minutes or even a few minutes of conversation, the agent must be able to accurately understand and grasp their needs and recommend appropriate housing. In actual work, those with strong ability to handle real estate brokerage business will have high transaction volume, fast progress of each business, and high work efficiency. However, real estate agents who are poor in handling business will often work in vain and have low work efficiency.
(3) Other related abilities
In addition to general abilities and the ability to handle brokerage business activities, real estate agents should also have other abilities closely related to brokerage activities. Such as expression ability, communication ability, public relations ability, negotiation ability, advertising ability, ability to weigh value gains and losses, ability to deal with emergencies, etc. In a word, real estate agents should optimize their ability structure.
3. Psychological qualities that a qualified real estate agent should possess
(1) Confidence
Confidence is the most basic requirement for the professional psychology of real estate agents. Identity and love for the profession you are engaged in. It is the sense of honor, achievement and self-confidence in professional activities. Agents with strong self-confidence dare to face challenges and pursue excellence. Confidence can inspire strong courage and perseverance, and ultimately lead to success. At the same time, self-confidence can give the other party a sense of trust. Real estate agents deal with all kinds of people in their business activities and need to persuade others and facilitate transactions. Without a kind of self-confidence and tenacity, it is difficult to be competent. An agent who is calm, confident and can talk freely will quickly gain the recognition and trust of clients when he appears in front of them. Confidence enables you to stay calm in the face of sudden difficulties and rely on your own wisdom, perseverance and patience to overcome difficulties and achieve success.
However, self-confidence is by no means blind arrogance. Personally, confidence equals strength. Confidence comes from understanding and grasping oneself.
From a professional perspective, a real estate agent's self-confidence depends on a comprehensive understanding of market information and his or her deep knowledge and skills.
(2) Enthusiasm
Enthusiasm can give agents strong energy and broad interests, so that people can always be in a positive and proactive mental state, which can make real estate Brokers always maintain a unique sensitivity to market information. Enthusiasm is also what real estate agents need to interact with society. Real estate agents need to deal with people from all walks of life and make friends to broaden their information channels. Sociology shows that a passionate person is more likely to be accepted by others and easier to interact with others.
(3) Open-mindedness
In dealing with people, real estate agents should be open-minded, tolerant, optimistic and cheerful, making them easy to approach and more popular. If real estate agents themselves do not have this kind of character, they should take the initiative to cultivate their own open-minded and tolerant temperament.
Real estate agency work is a challenging and creative job, which requires agents to face new things, new ideas, and new knowledge with an open mind. Real estate agents should be able to I get rid of my original thinking in a timely manner, often observe market dynamics from a new perspective, and capture the latest information for my use in a timely manner.
(4) Forge ahead
In practice, real estate brokerage work will often encounter setbacks. Real estate brokers must not only face setbacks with an optimistic and open-minded mood, but also need to Perseverance and enterprising spirit to resolve setbacks. To achieve this, we must first realize the complexity of real estate transactions. Real estate is a commodity with strong personality and a particularly expensive value. The factors that affect it are very complex. The conclusion of a transaction contract requires many iterations. And twists and turns are natural. Therefore, real estate agents should view setbacks as normal and smooth-sailing deals as accidental. Otherwise, if you look forward to simple, smooth, and high-value transactions every day and fail, your mentality will naturally be bad, and you will be less likely to make unsuccessful transactions. Secondly, we must establish a hard-working spirit so that we can take the trouble to resolve all kinds of setbacks.
4. Have strong information awareness and market awareness
(1) Real estate brokerage information
Real estate brokerage information refers to real estate brokerage activities that reflect real estate brokerage activities and provide information for real estate brokerage Information about event services. It usually includes four aspects of information: housing information, customer information, real estate market information and real estate brokerage industry information, all of which are indispensable. Generally speaking, the basic points of real estate brokerage information are composed of three aspects: language elements, content elements and carrier elements.
(2) Broaden information collection channels
1. Obtain information through news media In modern society, mass news media play an important role in the dissemination of information. A large amount of real estate brokerage information is transmitted to the outside world through newspapers, television, radio, magazines and other media. These are all important ways to collect real estate agent information.
2. Obtain information through the agent’s own investigation and analysis. Real estate agents come into contact with many people and things in their daily life and work. As long as you have a keen eye and unique analytical and judgment capabilities, you can obtain a large amount of information anytime and anywhere. Chatting with friends, negotiating with each other, and observing the market may all be important sources of information. Sometimes an inconspicuous phenomenon may lead to very important information.
3. Obtain information through the Internet
With the increasing development of informatization, the Internet has become a convenient way to obtain information. Real estate agents can obtain information through the Internet at any time without leaving home. There are mainly the following ways:
(1) Use the Internet to collect information; (2) Use online systems to collect; (3) Use business information databases to collect.
4. Obtain information through information companies
Information consulting companies are backed by modern technical facilities, master a large amount of information, and provide paid information services to the outside world.
After real estate agents collect information from different sources, they also conduct analysis and research. Make decisions and use them early to transform information, an economic resource, into material wealth.
(3) Accurate market prediction
Real estate agents must have a strong market awareness, especially the methods and abilities to accurately predict the market. The so-called market forecasting is to use scientific methods to investigate and study various factors that affect changes in market supply and demand, analyze and foresee their development trends, grasp the laws of market supply and demand changes, and provide possible basis for making correct business decisions.
Market analysis and forecasting means that real estate agents use certain methods to analyze and forecast the information they have, and then judge the current status and changing trends of market supply, demand, and prices. Predictive analysis methods for information include: mathematical processing analysis (calculation of certain data indicators based on existing data information, such as average unit price, revenue coefficient, etc.), comparative analysis (comparison of housing listings in different regions or different categories, similar listings Comparison in different time periods, etc.), causal relationship analysis, etc. Forecasting and judging the market includes qualitative judgments, such as the supply and demand situation of a certain kind of housing. Is supply exceeding demand, supply being less than demand, or supply and demand basically balanced? Will it tend to rise or fall in the future? Is the transaction price of a certain transaction the normal market price? Or limit the market price? It also includes quantitative predictions and judgments, such as by what percentage has the market transaction price of a certain type of real estate increased in the past three months? By how many percentage points is the transaction price of a certain transaction higher than the normal market due to special transaction circumstances? etc. From the progress of each business to the adjustment of the business focus of brokers and brokerage agencies, accurate market analysis and forecasting are inseparable. Therefore, market analysis and forecasting are also professional skills that real estate agents must master.
Hope it helps you~~