Baoren won the title of "National Well-known Trademark"

Among the newly recognized well-known trademarks announced by the State Administration for Industry and Commerce on April 27th, Baofeng Fashion Baoren is on the list, and will be protected by well-known trademarks in the future.

Well-known trademarks in China refer to trademarks that are widely known to the relevant public and enjoy a high reputation in China. According to the Trademark Law, Provisions on the Recognition and Protection of Well-known Trademarks and other relevant laws and regulations, the recognition of "China Well-known Trademarks" needs to be strictly measured in many aspects, including the duration of trademark use, the types of publicity media, the amount of advertisements, sales volume, profits and taxes, etc.

the protection of well-known trademarks is not limited to the same or similar goods or services. When applying for registration or use of different or similar goods, they will not be registered and prohibited from being used. Therefore, well-known trademarks are given a wide range of exclusive rights. Moreover, the company name and website domain name of the "well-known trademark" holding enterprise will be protected by laws different from ordinary trademarks.

Baofeng Fashion, known as the king of the world, has always been famous for its high-quality goods and services as an advocate of the roof of the world of footwear industry and a maker of industry standards. The recognition of "China Well-known Trademark" this time is the best recognition of the extensive influence and popularity of corporate brands, and it is also a milestone on the road of corporate brand building. Chen Qingwei, CEO of Baofeng Fashion, said that the Group will constantly innovate its service concept, improve its service quality and provide consumers with perfect leisure shoes.

baofeng fashion has two brands: baoren and baofeng. baoren aims at the middle and high-end market, while baofeng is the mass market, which meets the needs of different customers for shoes. its sales outlets cover all parts of China and hongkong, and will expand to the southeast Asian market.

as the first fashion slipper brand in China, baofeng fashion has successively cooperated with Ruili, swarovski, miss Asia, NBA and the United States. In 21, Baofeng Fashion was selected as one of the licensed slipper manufacturers and footwear retailers of the Shanghai World Expo.

according to Frost & According to the Sullivan report and the calculation of the domestic sales income of Baofeng Fashion's own brand slippers, as of June 3, 21, Baofeng has become the largest slipper supplier in China. In addition to slippers and sandals and footwear products, Baofeng Group also began to produce and sell non-footwear accessories to provide consumers with diversified choices.