Bulgari is a jewelry brand founded in Italy.

Bulgari is a world-famous luxury brand founded in 1884 by the Greek-born Sotirio Bulgari (Σωτ?ριο?Βο?λγαρη?) Founded in Rome, Italy. In addition to the high-end gemstone series at the beginning of its establishment, its product line later also added high-end products such as watches, leather bags, and perfumes. In 2004, it began to operate high-end hotels. Bulgari's official trademark is "BVLGARI" using the ancient Roman spelling, not "BULGARI" because there is no "U" in the ancient Roman alphabet.

In order to make the colored gemstones on jewelry have a round and soft feeling, Bulgari began to study and improve the cabochon cutting method popular in the East, using cabochon gemstones to replace multi-cut gemstones. This was an impactful innovation for the traditional European and American jewelry trends at the time. In addition, Bulgari pioneered the heart-shaped gem cutting method and many other novel and unique inlay shapes.

The development of Bulgari

In 1960, Bulgari’s design broke away from the rigorous norms of the French academic school that was dominant at the time and integrated the essence of Greek and Roman classicism. , influenced by the Italian Renaissance and the Roman goldsmith school in the 19th century, Bulgari gradually formed its unique style. In addition to the extremely rare, valuable and unique Bulgari top jewelry collections, it has also successfully launched many different jewelry collections.

In 1998, the Aluminum innovative watch series made of aluminum and rubber was launched. Launch of first eyewear and leather goods collection in other parts of the world. In 2000, Rettangolo men's and women's watches were launched, boldly reinterpreting the style of the 1930s. Innovative materials such as rubber are combined with precious crocodile leather details to create a new handbag collection. Introducing Blu fragrance, cold yet passionate, suitable for unexpected women.

The above content refers to Baidu Encyclopedia-Bulgari