Does a trademark need to be at least 2 years old to enter Tmall? As my country's professional online comprehensive shopping platform, Tmall is an e-commerce platform that many merchants want to settle in. However, although Tmall's requirements in this regard are not many, they are very strict.

Tmall has only two requirements for registered brand trademarks. First, it only accepts merchants who hold a trademark registration certificate issued by the National Trademark Office or a trademark acceptance notice; second, it only accepts merchants with pure graphics. Trademarks are not allowed, because store names and related domain names cannot be named as pure graphics. If the company's current brand influence is not great, or if it needs to reshape a brand, it is a good choice for operators to directly purchase trademarks. On the one hand, companies do not have to spend more than a year applying and waiting for authorization, which saves time and effort; on the other hand, companies do not have to worry about the risk of rejection of trademark registration and can directly promote it, which is more conducive to seizing market opportunities. This is especially true for authorized trademarks that have been obtained through rejection review, administrative litigation and other means. Because it has gone through many tests, it usually has more stable legal effect and less risk than a trademark that has been successfully registered directly.

And the rules for entering Tmall are not only to have your own brand, but also to pay different deposits according to the trademark category you hold.

Brand flagship store and specialty store: 100,000 yuan with TM trademark, 50,000 yuan for all R trademarks;

Specialized store: 150,000 yuan with TM trademark , all 100,000 yuan for the R trademark.

So, Tmall does not have clear regulations regarding the statement that Tmall requires a trademark of at least 2, and the requirements will be different depending on the category.

For example, clothing category, It requires a registered capital of not less than RMB 1 million; general taxpayer qualification; self-recommended brands in the "women's clothing/ladies' boutique" category need to provide a trademark registration certificate (i.e. R mark) and other requirements, and there is no obvious provision on the age of the company's trademark. .

So the strictness of the entry requirements for different categories is different, but now the companies that can easily settle in Tmall are generally the brand companies in the Tmall brand pool. If they are not in the brand pool The adoption rate of brands through self-recommendation is relatively low.

So many people will choose to find professional organizations to deal with the issue of Tmall store trademarks,