The function of a trademark is to distinguish different goods or service providers. Consumers use it to understand companies and products, that is, trademarks are the image of a company. So how to choose a brand name that is refreshing, establish a good corporate image, and facilitate consumers’ memory? Here are some suggestions for you to pay attention to when naming your trademark:

It is best for trademarks to be made-up words. Fictional words are subjective and made-up words, which have the strongest significance. The best example is "Haier". Although it is a combination of two simple Chinese characters, it is an unprecedented vocabulary that has never been used before or since. Therefore, when we mention Haier, we only think of "Haier" electrical appliances and not other products. Since you are building a brand with all your heart, why not rack your brains to come up with a unique trademark?

The second most common word is arbitrary vocabulary. Arbitrary terms mean that the trademark name has no relevance to the specified goods or services. For example: "Apple" mobile phone. But arbitrary words also have the disadvantage that they are less exclusive. For example, with the "Great Wall" brand, we can think of wine, cars, cables and other commodities, and of course the natural landscape "The Great Wall". Therefore, companies need to think about whether they want such a brand.

Descriptive words and general words are not recommended. These two terms have very poor distinctiveness and generally will not obtain exclusive trademark rights. As for descriptive words, Article 11 of the Trademark Law itself stipulates that they shall not be registered as trademarks unless they obtain distinctive features through use. Therefore, it is very difficult for descriptive words to obtain trademark protection, and it may require vigorous publicity and promotion by powerful companies to obtain it. As for general words, since they are universal, they will not allow one person to obtain the exclusive right to use a trademark.