Buick’s 24-hour customer service hotline: 400-820-2020.

Buick is a car brand marketed by General Motors in the United States, Canada and China. It is sold in North America, China, CIS countries, and the Middle East.

Buick includes many well-known models:

Buick Excelle, Buick Encore, Buick Verano, Buick Yuela, Buick Regal GS, Buick LaCrosse, Buick Encore, Buick Encore La GX, Buick Envision, Buick Envision S, Buick Envision Plus, Buick Envision Qi, Buick GL6, Buick GL8 Land Business Class, GL8ES Lu Zun, GL8 Century, Weilan 6, Weilan 7 and high-end sub-brand Avenir.

Buick occupies a very important position in the history of American automobiles. It is a major pillar of General Motors, driving the advancement of the entire automobile industry and becoming a model for other automobile companies to follow.

Buick car logo meaning:

The "three shields" pattern in the Buick trademark is its graphic trademark, which is the logo of the Buick division. It is mounted on the car radiator grille. In the picture, three bullets of different colors (from left to right: red, white, blue) and arranged at different heights give people a feeling of being aggressive and constantly climbing.

It means that the Buick Division adopts top-notch technology and is capable of cutting edge; it also means that the talents cultivated by the Buick Division are all capable and are invincible warriors with the courage to climb to the top. Since 2002, Buick's trademark has been changed to a concise form.

Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family crest of the Scotsman David Dunbar Buick, the founder of the automobile manufacturing industry. The entire trademark is an eagle with spread wings about to land on the English letters of Buick. It symbolizes that Buick is the ideal habitat for the eagle.

As a survey conducted in the 1890s by the Scotch Company, a company engaged in corporate image research, showed that its role as a symbolic pattern is of great importance.

In the investigation and research on company trademarks, it was found that the company's trademarks can have a positive or negative impact on customers. The survey further shows that among many automobile manufacturers, the "three shields" logo of GM Buick products has won 50% of favors, which is an eye-catching proportion.

The development of the Buick logo into the familiar "three shields" style has gone through nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, General Motors style researcher LaFombre discovered the family emblem of the Scottish Buick family in "The Lost Family Coat of Arms" written in 1851.

Reference for the above content: Buick official website—Contact us