2019 passed quietly. In this year, China’s auto market experienced a downturn in the first five months and experienced a short-lived prosperity brought about by the switch to National VI Clearance Inventory in June. However, weakness is still an indisputable fact: 2019 In December of this year, retail sales of narrowly defined passenger cars reached 2.141 million units, a year-on-year decrease of 3.4%. The cumulative sales in 2019 reached 20.698 million units, a year-on-year decrease of 7.4%.

In the second half of the year, many car companies began to "lay out" and achieved certain results. Today we take a look at several independent brand car companies that were the first to announce their 2019 report cards to see what they can bring to us. What revelation comes?

Geely Auto

Geely Auto announced its sales in December 2019 and the full year on the evening of January 6. Geely Auto sales in December increased by 39.3% year-on-year to 130,000 vehicles, successfully completing the annual target of 1.36 million vehicles, ranking fourth in 2019, leading Dongfeng Nissan by nearly 10,000 vehicles, and ranking first in independent brand sales in 2019. At the same time, Geely has set a sales target of 1.41 million for 2020, a year-on-year increase of approximately 4.

In terms of specific products, the new models with higher prices, including Binrui, Binyue, Jiaji, Xingyue and Lynk & Co models, sold a total of 278,000 and 128,000 units respectively. In Geely Automobile’s The sales ratio reached 20 and 9.4 respectively, a year-on-year increase of 16.7 and 1.4. The sales structure continues to move towards high-end.

It is worth mentioning that Geely’s sales of new energy and electrified models increased significantly in 2019, with annual sales of 113,000 vehicles, a year-on-year increase of 66.5%; at the same time, overseas exports also increased significantly, with exports totaling 5.8% throughout the year. million vehicles, a year-on-year increase of 110.6.

Great Wall Motors

Great Wall Motors’ cumulative sales in 2019 reached 1.06 million vehicles, a slight increase of 0.6% year-on-year. Among independent car companies, Great Wall Motors is experiencing rare growth.

Great Wall’s best-performing brand is still the Haval brand, with cumulative sales of nearly 770,000 vehicles throughout the year. Haval H6 continues to dominate the SUV market with cumulative sales of 386,000 units. Haval H6 launched a platinum version in 2019 to further strengthen its product competitiveness. In addition, the cumulative sales of Haval M6 and Haval F7 have exceeded 100,000 units. It can be seen that the product structure of the Haval brand is gradually being optimized, which is more conducive to the development of the Haval brand.

WEY currently has three models on sale, with cumulative sales exceeding 100,000 vehicles throughout the year. The cute and compact Euler also has 40,000 car owners. The Great Wall Cannon has exploded in the pickup truck market. Not long after it was launched, it has also accumulated sales of 18,000 units. Whether it is an SUV, a pickup truck, or a new energy vehicle, it is exciting. It can be seen that Great Wall is building an ambitious automobile empire.

Changan Automobile

On the evening of the 7th, the day after Geely released its sales volume, Changan Automobile also announced its 2019 results. In 2019, Changan's cumulative sales reached 1.7599 million vehicles, a year-on-year decline of 15.2%, which was narrower than the year-on-year decline of 25.58% in 2018.

The reason why Changan Automobile has been able to turn around is mainly due to the launch of new "PLUS" series products such as CS75PLUS and CS35PLUS. After Changan Automobile experienced a downturn in the first half of the year, it rebounded significantly in the second half of the year. In the past December, Changan CS75 sold 28,620 units, ranking second on the SUV list. Changan CS35 once again exceeded the 10,000-unit mark, ranking 15th.

GAC Passenger Cars

Compared with the above two, the performance of GAC Passenger Cars is somewhat bleak. In 2019, GAC Passenger Cars experienced a relatively high decline, with a drop of nearly 30%. Data show that in December, GAC passenger car sales were 39,400 units, a year-on-year decrease of 21.65%, and the cumulative sales from January to December were 384,600 units, a year-on-year decrease of 28.14%.

Among them, the competitiveness of GAC Trumpchi’s SUV products has become weaker.

Before the A-class SUV Trumpchi GS4 was replaced, its monthly sales volume only hovered at a few thousand units, which was far from its peak monthly sales of 30,000 units. It was difficult for it to serve as the main model. Fortunately, since November last year, the second-generation Trumpchi GS4 has returned to the "monthly sales club of 10,000 units", and in December it reached 12,800 units.

BYD

As the national new energy vehicle sales champion for six consecutive years, BYD's life in 2019 can be described as "It's too difficult for me" due to factors such as the reduction of subsidies. . BYD's new energy vehicles have declined for six consecutive months, resulting in a year-on-year decline of 73,900 new energy vehicles in 2019 to 229,500 units.

However, after the transformation of the new energy market in the second half of 2019, BYD's fuel vehicles began to save the market in a low-key manner. When BYD's new energy vehicles declined for the first time in July, BYD's fuel vehicle segment still fell by 11.84 points that month. However, starting in September, BYD's fuel-powered models led the gains and continued until the end of the year. According to relevant data, the year-on-year growth rates of BYD's fuel vehicles from September to December 2019 were 35.2, 37.1, 43.9, and 30.86 respectively.

Relying on the advantages of its comprehensive product layout, it can move forward steadily on two legs. Facing the complex automobile market in 2020, what kind of performance will BYD bring? Let's wait and see. Chery Automobile

On January 8, Chery Automobile released its annual sales: In 2019, Chery Group sold a total of 745,000 cars, including 123,000 new cars in December.

Specifically speaking, the new generation Tiggo 8 achieved sales of 116,494 units in 2019, a year-on-year increase of ?130.4, with sales exceeding 10,000 for five consecutive months. The performance of the Arrizo series of sedans is also very impressive. In 2019, it achieved sales of 124,506 units, a year-on-year increase of 11.8%. It is also worth mentioning that Chery Jietu's Jietu series achieved annual sales of 138,032 units in 2019, a year-on-year increase of 245%.

In 2020, Chery’s own brand will also usher in blockbuster new cars such as the new Tiggo 7 and the facelifted Tiggo 8. It is believed that it will also usher in a greater breakthrough in sales.

Summary

Although there is a long way to go, there is no lack of hope on the way forward. In the second half of 2019, various measures taken by independent brands have achieved certain results. Facing the still very severe 2020, the work done by major independent brands in product upgrades and consumer demand insights will also be more severely tested. Fortunately, we will see the answer in the near future.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.