Trademarks can be divided into text trademarks, graphic trademarks and text-graphic combination trademarks based on graphic design. Among the components of a trademark, the word trademark is widely used. Word trademarks are not only commonly used in China, but also abroad. So, why is a word mark better than a picture mark?

What is a word mark?

The so-called word trademark refers to a trademark composed purely of words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the six elements of trademark combination stipulated in Article 8 of the Trademark Law.

1. Easier to spread

A graphic trademark is just a pattern and has no clear meaning. Therefore, it is difficult for the relevant public to remember the pattern of a graphic trademark, and it is even more difficult for the relevant public to remember the pattern of a graphic trademark. On this basis, the connection between the trademark pattern and the product or service it identifies is established.

The constituent elements of a word mark are pure words or numbers, and the meaning conveyed by words or numbers is very accurate; therefore, through a word mark, related work can easily remember the content conveyed by the words of the trademark. Because they have clear meanings, word marks are easy to communicate.

2. More friendly feeling

Word trademarks are purely composed of words, and words often have a certain meaning. The meaning expressed is very concise and easy to address, so it can make the relevant public feel friendly. feeling.

3. Easier to identify and distinguish

When the Trademark Office reviews a registered trademark application and determines whether there is a similar trademark, it mainly examines whether the trademark words are similar to the words in other trademarks. Word trademarks have clear meanings and outstanding distinctiveness, which can effectively prevent similar trademarks from being approved for registration by the Trademark Office; while graphic trademarks are mainly composed of patterns, which are less distinctive than words, have no specific meaning, and are not easy to distinguish.

After successfully registering a word trademark, the applicant will have exclusive rights to the trademark and can exclusively use it in commercial activities.

Notes on registering word trademarks:

1. Numbers as components of trademarks are also new provisions of the Trademark Law. The numbers constituting the trademark can be either Arabic numerals or Chinese uppercase numerals.

2. Generally speaking, single letters or numbers cannot be registered in most censorship countries in the world due to lack of distinctiveness. Therefore, there must be more than two letters or numbers before it can be used as a word mark.

3. Words or numbers in different languages ??can be combined with each other. The combination of words can use words with meaning, or words made up without any meaning.

4. Word trademarks shall not use words prohibited from use in Articles 10 and 11 of the Trademark Law.

5. When reviewing trademarks in my country, except for trademarks composed of Chinese characters (including Chinese pinyin) and English characters, which are directly searched according to the meaning of the words, other characters are classified into graphic elements and treated as graphics. retrieved.

6. In addition to Chinese characters, Chinese Pinyin, English and English letters, when applying for a registered trademark for other ethnic minority characters and foreign characters and letters, a description of the characters and corresponding meanings should be attached. Otherwise, All words shall be interpreted according to similar Chinese or English meanings, or may be interpreted as meaningless.

Therefore, if there are no special needs, Chinese characters (including Chinese Pinyin) or English characters should be the first choice for word trademarks.

7. The text font in a word trademark can be printed, written or artistic. When the text font is deformed and expressed in the form of a certain pattern, this kind of trademark has broken away from the character of the word trademark. The original appearance has become a graphic trademark.