The establishment of Shengxifu brand goes hand in hand with Liu Xisan's historical opportunity; Combining Liu Xisan's innovative spirit and innovative consciousness; It is closely related to the structure of Shengxifu's front shop and back factory. In the early years of the Republic of China, many people cut off their long braids, took off their melon hats and robes, and wanted to put on new clothes, shoes and hats that suited the trend. Liu Xisan, who is full of innovative spirit, grasps the social trend and sells European and American-style "time hats" to the society. The light and beautiful Panama straw hat and British-French-American fedora imitated by Saint Siver were naturally welcomed by people and became the best sellers at that time, so Saint Siver stood out in the hat-making industry.

While purchasing foreign advanced equipment twice, Shengxifu hired technicians with heavy money, and also hired technical backbones from the same industry, trying every means to recruit talents and collect the unique skills of domestic hat-making technology; He also sent people to Japan to study and inspect many times, and brought back the advanced hat-making technology in Southeast Asia. The active absorption of advanced technology at home and abroad has enabled Sheng Xifu to obtain a high starting point in product imitation and innovation; The structure of the front shop and the back factory enables Sheng Xifu to respond to the market demand quickly. At the same time, Shengxifu's commercial tentacles have extended to the vast areas and countries on five continents, from which it has obtained the sales situation in the international market, advanced technology and commodity forms, integrated the technologies and styles of various countries, and the brand connotation has accumulated rapidly.

In order to create a famous brand and prevent others from copying and counterfeiting, Liu Xisan applied to the then government for registration of the trademark "Three Hats". Japanese straw hats, which monopolize the market, are left out in the cold, and Shengxifu's "three hats" are very famous in Tianjin. During the period of 1937, Shengxifu hat factory mainly had 75 kinds of hats, and actually produced more than 200 kinds of hats.

Sheng Xifu's brand was founded not only because of his complete variety, but also because Sheng Xifu has strong technical support in the process of making products. In Sheng Xifu, every hat is of high quality, from feeding, production to factory inspection. Shengxifu's exquisite traditional manufacturing methods and rigorous processes have laid a solid technical foundation for the brand building of Shengxifu. Sheng Xifu attaches great importance to the accumulation and display of corporate culture, and combines corporate culture construction with marketing to form a new competitive advantage and highlight cultural taste. Today, the products of St. Xifu have entered the international market and won market share. This gold signboard will be better.