According to media statistics, from 20 17 to 20021May, Xicha has linked 74 different brands in four years. Co-brand marketing plays a very important role in brand promotion. In fact, the social marketing method of Xicha is essentially to create a "social flower product" and make Xicha an IP image and social currency. Ipization can make it have a longer brand vitality, and at the same time increase the anti-risk ability of enterprises at the product level.