First, standardize the use of registered trademarks.

1, legal norms

According to the relevant regulations, there are only three ways to mark a registered trademark, namely, adding (1) "registered trademark" after the registered trademark;

② The word "note" is added with a circle;

(3) "R", R is surrounded by a circle.

2, enterprise norms

(1) Registered trademarks need not only legal norms, but also the norms of the enterprise itself. Trademarks can play an anti-counterfeiting role. We should pay more attention to the normative function of trademarks.

Second, attract the attention of consumers.

(1) eye-catching design

Trademark design should make consumers clear at a glance and give people a great visual impact. Therefore, trademark labeling must be eye-catching.

(2) Use as ubiquitous as possible.

Any place where a registered trademark can appear (product packaging, products, manuals, advertisements, etc.). ) should be marked conspicuously, followed by a circled r, indicating that it is a registered trademark.

Third, the main and deputy trademarks support each other.

Generally, the trademark consistent with the company name is the main trademark, and the rest are the sub-trademarks. The main trademark is not particularly obvious, as long as it is visible. It has the influence that the main trademark drives the secondary trademark. It is suggested that enterprises should expand their registration as much as possible after their main trademark is awarded the title of "China Famous Trademark", and register all the goods and services that may be extended.

Fourth, the protection and maintenance of trademarks.

1, protection

It is a good way for enterprises to unify trademarks, trade names and domain names. Note: Chinese domain names are not valued because they are not used to it, but if others directly register their trade names and trademarks as domain names in Chinese, the harm will be great, so enterprises should register their own Chinese domain names.

2. Protection of rights

In the face of many infringers, enterprises should start with the weaker ones, so that they can easily get a successful judgment, which will have a deterrent effect on other powerful opponents, make them lose confidence and achieve the effect of quitting without fighting.