Primitive stage, budding stage, growth stage, mature stage.

1. Original period. Before the invention of movable type printing in 1450, brands developed in a primitive and unconscious state. However, people have unconsciously applied the concept of brand in business activities. At that time, with the prosperity of the economy and the increase in commercial activities, people began to spread the brand by word of mouth.

2. Embryonic period. Before the industrial revolution, brand development was in its infancy. At that time, the focus was mainly on the label of the product or producer, so it is also called the labeling period. For example, in the western United States, the earliest entrepreneurs (ie large farmers) branded the company's logo on their buttocks.

3. Growth period. At the end of the 18th century and the beginning of the 19th century, or after the Industrial Revolution, the economies of Western countries developed rapidly, products increased, competition intensified, and brand development entered a growth period or trademark period. The biggest feature of brand development during this period is that companies generally attach importance to trademark registration.

4. Maturity period. At the end of the 19th century and the beginning of the 20th century, the role of brands as an important means of competition gradually emerged. Especially after the Second World War, science and technology developed rapidly, high technology was widely used in production, corporate groups matured, consumer demand changed with each passing day, and corporate competition was unprecedentedly fierce.