Zhonghui Design (a professional packaging design company) answers:

Gift box packaging designers should master the process of packaging design. As far as the modern packaging market is concerned, packaging design mainly includes market research, design conception, design creativity, design performance and other processes. Mastering the process of packaging design will help to design packaging works that are more in line with the aesthetic characteristics of modern design and people-oriented design ideas.

market research ① grasp the market situation. Because the packaging design is based on the service for enterprise commodity sales, the design must meet the market demand. Therefore, designers not only have certain theoretical knowledge, but also need to master certain market conditions. Living in modern society, we can't be ignorant of the trend of the times and fashion trends. If we have a certain grasp of these, we can make a design that conforms to the aesthetic concept of modern people, otherwise it will be a failure to keep up with the design of the times.

② understand what the object needs. The objects here often include two kinds: corporate customers and consumers. However, because the school curriculum is for students to learn, there are few opportunities to contact with enterprises, so the customer relationship is only virtual. Therefore, it is even more necessary to ponder the preferences and needs of the consumer public. Only by truly putting what the consumer public likes and needs into the packaging design can the goods naturally reach the hands of consumers.

③ the performance of the packaged product. The performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value and danger of the product, which should be considered first when packaging.

④ the choice of packing method. The choice of packaging method is very important, which is related to the transportation, handling and extraction form of products. Including plastic packaging, paper packaging, metal packaging, fabric packaging and so on.

design conception is the soul of design. It is difficult to formulate fixed formulas such as conception methods and procedures in design and creation. Creation is mostly from immaturity to maturity, and it is normal to affirm or deny some, modify some or supplement some in this process. The core of the conception is to consider what to express and how to express it.

① focus on performance. Emphasis refers to the concentration point of performance content. Packaging design is limited in the picture, which is a space limitation. At the same time, packaging is known to buyers in a short time in sales, which is the limitation of time. This kind of time and space restriction requires that packaging design should not be blind and comprehensive, and everything is equal to nothing.

② presentation angle. This is the deepening after determining the form of expression, that is, there must be a specific breakthrough after finding the main attack target. If you focus on trademarks and brands, is it an image or a certain meaning of brands? If we focus on the commodity itself, is it an external image of the commodity or an internal attribute of the commodity? Is it to show its components or its functional utility? Everything has different angles of understanding, and it is concentrated in one angle in performance, which will be beneficial to the distinctiveness of performance.

design creativity packaging design creativity can be embodied in many aspects, including packaging materials, packaging forms and packaging structures, as well as packaging brand fonts, packaging graphics, packaging colors, packaging arrangements and other specific links. Packaging design belongs to visual communication art, which seeks visual originality and aesthetics, and at the same time has clear information. Without the creative expression of clear information visual form, its creativity cannot reflect the commercial value of packaging, and creativity should always focus on the function of packaging-spreading information.

The above content is provided by Zhonghui Design, a professional packaging design company, and I hope it will help you.