1, brand awareness and word of mouth: Disney is a world-famous entertainment brand, which is deeply loved by consumers for its unique cartoon image and wonderful stories. Disney's products enjoy high popularity and good reputation in the market. In contrast, flying down jackets in the snow are relatively small, and their brand awareness and reputation are not as good as Disney's.

2. Product design and quality assurance: Disney's products are famous for their exquisite design and high quality. Whether it is clothing, toys or other peripheral products, they pay attention to details and quality. Disney's products undergo strict quality control to ensure that they meet the expectations and needs of consumers. In contrast, snow flying down jackets have their own characteristics in some aspects, but the overall design and quality assurance are not as good as Disney's.