This year, the trend of cross-border integration of games, animation, literature, music, film and television with IP as the core has become increasingly obvious.
On October 31, China Literature, the new overlord of online literature, successfully purchased the IP copyright of the latest work "Five Elements of Heaven" by online writer Fang Xiang in Wuhan for 8 million yuan.
This is also the beginning of Wuhan Optics Valley’s creation of a full industry chain for online literature IP.
IP is intellectual property, including trademarks, copyrights, registered or unregistered designs, etc.
Pan Entertainment Information CEO Wu Man believes that "Internet literature" does not simply network traditional literature, but that authors use online platforms to create works, communicate with readers, and adjust and create works based on readers' opinions. work.
An online literature IP covers an entire industrial chain of animation, games, film and television, music and other peripheral products, and can generate an output value of tens of millions or even hundreds of millions of yuan.
He took the online novel "Zhu Xian" as an example. "Zhu Xian" created a leader in the private book industry and a game company listed on NASDAQ.
“Optics Valley has an entrepreneurial atmosphere for young people, and there are cultural and creative enterprises related to the IP industry chain such as animation, which is very suitable for developing and building the Internet literature IP industry chain.
” Wu Man explain.
“Today, China Literature Group has sown a golden seed of ‘Internet literature’ in Optics Valley, and a group of famous online writers will begin to gather in Optics Valley.
Optics Valley
" Xia Yaming, deputy director of the East Lake High-tech Zone Management Committee, said that online literature has always been active in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. Although Wuhan has obvious advantages in science and education, online literature is not developed.
“Currently, most of the people developing entrepreneurship in Optics Valley are engineers.
Optics Valley, which has been founded nearly 30 years ago, needs a bit of literary atmosphere, cultural temperament and a bit of pan-entertainment. Spirit.
" Xia Yaming said that in recent years, Optics Valley has focused on supporting cultural and creative enterprises.
In 2012, Optics Valley was approved by the Propaganda Department of the CPC Central Committee and the Ministry of Science and Technology to become the "Wuhan East Lake National Demonstration Base for the Integration of Culture and Science and Technology."
Since then, Optics Valley has been recognized as a "National Digital Content Industrialization Base" and other national pilot projects.
In 2014, the total output value of Optics Valley’s culture and technology integration industry reached 59 billion yuan, with more than 500 related companies.