If the circumstances are minor and there is no sales, no points will be deducted for the first violation. Generally, 2 points will be deducted, and in serious cases, 12 points may be deducted.

If the circumstances are serious, the rights will be reduced invisibly, and the flow of visitors will be seriously reduced. If the punishment is particularly serious, the store will be closed. If you want to retain the store, you must prepare valid information to appeal.

Taobao intellectual property rights will be deducted 2 points for a product due to complaints. You can first communicate with the company that complained about you and ask them to cancel the complaint. You will remove the item from the shelves and not sell it. In addition, if you submitted the Some evidence, of course, can exempt you from punishment if you have not committed any infringement.

Extended information:

Taobao violation categories

1. Infringement of Taobao trademarks or other rights and interests

Without explicit authorization, Taobao Users use:

1.1 Taobao (or Ali The names, trademarks, logos, domain names, and publicity of Baba Group or its subsidiaries (the same below) or its websites (including channels, categories, spaces, etc. and their branches), products, services, activities, businesses, technologies, etc. slang, characteristic words, pictures, graphics, shapes, images, phone numbers, addresses, etc. and/or their pinyin, homophony, translation, etc.;

1.2 Photos, images, names, nicknames of Taobao’s management personnel And/or its pinyin, homophony, translation, etc.;

1.3 Other information that may cause others to mistakenly think that the user has some relationship with Taobao (except ordinary membership relationships), including the above two items 1.1 and 1.2 similar information.

2. Leak other people’s information

Violate Taobao’s regulations on network information, transmit, publish and display information on Taobao and other websites that allow you to log in with Taobao username and password. information.

3. Publishing illegal and illegal information

Using the information communication channels provided by Taobao to publish illegal and illegal information.

4. Illegal product release

There are situations where products violate the "Product Release Management Rules", including but not limited to: publishing prohibited products (including store names or store announcements, etc. on Taobao.com) There is prohibited and restricted product information in public channels), misplaced categories, credit hype products, no pictures or inconsistent pictures, repeated distribution of goods (related to Taobao business, except with permission from Taobao), etc.

5. Fraud

Publishing fraudulent products for the purpose of making illegal profits, infringing on the rights and interests of other users by refusing to use Alipay, not accepting payment and not delivering goods, etc. .

6. Illegal registration

Users maliciously register Taobao accounts in large quantities through software or illegal channels, disrupting the order of Taobao or increasing the load on the website system platform.

7. Speculation on creditworthiness

For the purpose of increasing the "membership accumulation credit" of one or both parties, the parties fabricate transaction facts or perform other actions that can affect the "membership accumulation credit" of others.

8. Don’t buy after the transaction is completed

After the buyer and seller complete the transaction on Taobao, the buyer refuses to pay for the purchase without justifiable reasons; or the buyer has abnormal bidding behavior and has or may Behavior that disrupts the order of transactions on the website.

9. Don’t sell after the transaction is completed

After the buyer and seller complete the transaction on Taobao, the seller refuses to sell without legitimate reasons or the transaction status is "The seller has shipped the goods and is waiting for purchase." "Confirmed by the customer", but there is no actual delivery, such as: "out of stock", "replacement of goods", etc. are not considered legitimate reasons.

10. Malicious evaluation

The evaluator makes an evaluation in his own name or in the name of another person, the content of which is contrary to public order and good customs, or Taobao deems it inappropriate; or the evaluator intends to harm the person being evaluated For the purpose of profit (or seeking personal interests), by exaggerating or fabricating facts, insult, slander, coerce, etc. (limited to "negative reviews" and "neutral reviews").

11. Online description discrepancy

It means that after the buyer and seller complete the transaction on Taobao, the product received by the buyer does not match the description when the seller released the product information.

12. The seller refuses to use Alipay to buy. After the seller and the buyer complete the transaction, when the buyer asks to use Alipay to pay, the seller refuses to use Alipay.

Reference: Baidu Encyclopedia-Taobao Violations