How to use PS to make a supermarket promotional poster (the one with many product pictures and prices). Detailed steps. Thank you for your help. If you don’t understand PS, it will be difficult. Said. You don't understand either. If you know PS, it's easy. Put the picture up and put a price below. Print it out. What you output. You also need to go to a small advertising company to get it. I don't have the equipment myself. Why is it so difficult to make posters? Now that you have a good theme and a good promotional item, it depends on each company’s poster planning skills. Although planning and production is the last step, it is also the winning step. Just think, no matter how beautiful the mouth, nose, eyebrows and ears are placed on a dirty face, it will be incongruous. A customer's direct impression of a store is generated when shopping on the spot. However, due to the asymmetry in understanding between customers and stores, the impression produced in this way is somewhat flawed. Promotional posters are the channel that indirectly creates the most impressions on customers. The former can only create impressions, but posters create impressions, so manufacturing is nothing more than planning. To further reason, create many kinds of impressions for customers, which are difficult for them to remember. Create a unique image for customers, and they will remember and agree with it, which means they will be emotionally focused. Isn’t this exactly what businesses want? However, please pay attention to the following points: 2. Do not change the main color of the layout easily. If a lot of posters are placed in front of you, you will be able to identify which poster it is from, often because of the first impression given to you by the main color of the poster. If it is not what you want to see, you will put it aside first. The customer is You won’t be able to identify which company it is by looking at the company name one by one, so if you want to catch more customers’ attention, don’t change the main color of the poster as you like. Of course, it is certain that each schedule will highlight the rendering according to different themes, but we can add more color palette levels to the main color. Pay attention to the harmonious transition of each level, which is mainly reflected in the brightness, and do not focus on jumping too much. Under the corporate LOGO on the homepage, it is often a place where the theme of this promotion is highlighted. The theme and the differences in secondary main colors can be displayed in blocks. However, all border colors on the entire page and on all sides are still the main color of the company, because the border is the first place in a pile of newspapers that enters the customer's sight. 3. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. The so-called layout format refers to the way in which the pictures and information units of each item are isolated or integrated in the layout. The processing of single product pictures and text is the most complicated aspect. It is always necessary to combine the separation and accumulation of blocks to make the whole poster lively. Disconnected items should be separated into blocks, especially items with strong promotions, and should be displayed independently. Related products may not be available in quantity, but there are many related varieties or colors. Why not display them together to save space and have category characteristics. As long as the price, variety, specifications and features are clearly stated in small words or marked with numbers, customers will not misread it. It is worth mentioning that it is better to have small words than to save words. As long as it is beneficial to promote the characteristics of the variety, and it cannot be vague to fool customers, it will only ask for trouble. In terms of layout design, certain laces and decorative patterns are indispensable, but they should not be too complicated. Just choose a few suitable ones from time to time. 4. The advertising slogan should be related to the corporate philosophy and product mainstream. For example, lifestyle supermarkets focus on low prices. Don't always use the same words: sale, low price. Why not encourage customers from the perspective of effects: It’s a store celebration, draw a big cake, put some candles on it, gather a circle of people around and have fun, and say: Let’s join the party! It doesn’t deviate from the corporate theme. If the season is about to change, or the company has a major event, simply make it clear that everything must be planned around the needs of customers. Lifestyle supermarkets focus on being close to people's lives, so they try to appear in a down-to-earth, considerate and detailed manner. If it's a home appliance supermarket, you can't be stingy, you have to behave like everyone, and don't let others look down on you. If it is a home furnishing supermarket, you have to pay attention to elegance and elegance. What customers value is its style and uniqueness. 5. The text descriptions and price indicators of each unit must be in a fixed format.

As mentioned before, the font of the text description should be uniform, and the color materials can be changed according to the different secondary tones of the layout, but each format should be kept as unified as possible, or for other reasons, the same format should be the same. So does the price indicator. It is worth noting that posters in a store should use the same price identifier from beginning to end. The price of the product is what customers value most and is a must-see. Price markers should be carefully designed, including the frame style, which can be round, square, circled, triangular, or a simple drawing of a certain object. Generally, lifestyle supermarkets often use the oval-shaped rolled type, which is more friendly and suitable for home furnishings. For home appliances, the hard book page type square triangle type is mostly used. Secondly, pay attention to the design of the arrows to match the frame graphics. Some merchants often blindly expand the size of the picture when making posters. In order to save space, they only make a small price mark and place it on the product picture. There are no arrows, which is extremely inconspicuous and hinders the intuitiveness of the product. In fact, as long as the product pictures are clear, due to the uniqueness of the product's own brand and packaging design, you can easily identify which brand and variety without looking carefully, so you must pay more attention to the way the price is indicated. It is not strict if there is no arrow. The price point must be clear. Sometimes, for the sake of layout design requirements, price tags are often set up in different directions of the product pictures, so arrows must be clearly indicated. Most arrows are triangular or arc-shaped. etc., and it is not easy to be too complicated. The above graphics are fixed, and the border, font, and inner space filling can be changed to make the price indicator more vivid. All activities are people-oriented. With so many DM posters distributed, customers will be able to pick one out of a hundred. There is a constant stream of DM posters, guiding the trend of consumption. Customers will definitely enjoy it, rely on and believe in this guidance. How to make a wine promotion poster template? Poster production: theme, color matching, text and picture materials, some special effects, layout, the theme is already there, just write the copy according to the theme, find the materials, and arrange the layout.

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