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What are the trademark requirements for Tmall?

Tmall entry requirements and tariff standards

1. Investment instructions

Flagship store

Businesses use their own brands (trademark R or TM status), or be exclusively authorized by the rights holder to enter stores opened on Tmall.

Specialized store

A store opened by a merchant on Tmall with authorization documents for other people’s brands (trademarks with R or TM status).

Specialized store

A store that operates two or more other people’s or own-brand products (trademarks with R or TM status) under the same business category on Tmall.

Only one franchise store can apply for one investment category.

1. Investment Instructions: List of popular brands in the category of "Grain, Oil, Rice and Noodles/North and South Dry Goods/Condiments";

2. Investment Requirements

1. The registered capital of the store opening company is higher than 1 million yuan (including 1 million yuan);

2. The store opening company has been established in accordance with the law for one year or more;

3. The store opening company must have general taxpayer qualifications ;

4. Self-recommended brands in the category of "grain, oil, rice and noodles/North and South dry goods/condiments" need to provide a trademark registration certificate (i.e. R mark) or a trademark registration acceptance notice that has been six months since the application date;

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5. To operate a specialty store, you need to provide secondary authorization from the trademark holder or the business unit or receiving unit on the customs declaration form;

6. The company that opens the store needs to obtain the "Food Circulation License" or "Food Business License";

7. To operate domestic commodities, manufacturers need to obtain a "Food Production License" or "Food Hygiene License";

8. If you are dealing in imported goods, you must obtain a certificate of legal import in the past six months;

9. All submitted materials must be stamped with the official seal (fresh seal) of the company that opens the store.

Import type: non-import/import

Enterprise qualification list

1 Copy of enterprise business license

2 Enterprise tax registration certificate National tax, Local tax is acceptable

3 Organization code certificate

4 Bank account opening license

5 Front and back of legal representative’s ID card

6 The front and back of the store manager’s ID card

7 Please see the attachment for details of the authorization letter issued by the merchant to Alipay.

8 General taxpayer qualifications: General taxpayer qualifications are required (Zhixun Tmall settled in)