For specific questions, you can consider whether it can constitute a door-to-door service? Generally speaking, the sales price of convenience stores is relatively higher than the average market price. The main purpose is to facilitate the consumption of daily necessities or food by people around them. Therefore, it is also possible to provide door-to-door delivery services to nearby residences.

Convenience stores don’t require too much money, 20,000 to 30,000 yuan is enough. Convenience store registration should be about 500 yuan. Another option is to join a convenience store chain, which will help you choose supporting items. It is best to find a company with good reputation to avoid frequent gains and losses and reduce risks. If you do it yourself, you don’t need to pay much to sell something. It's about 10,000 yuan, but it depends on the city area. Some store rentals are more expensive.

1. The stores are small in size, large in number, scattered in outlets, and open 24 hours a day, so the functions are difficult. All information processing is completed on the POS machine. The composition of its information system is: EOS+POS

2. The employees are basically from re-employed people and have poor understanding and application ability of computer technology. At the same time, because there are few people on duty in the store, one person has to play multiple roles, so the front desk (store) is required to be simple to operate and have Extremely operable.

3. Small batch, multi-batch product distribution.

4. Few product varieties and fast updates. Usually the number of product varieties is 3,000. Left and right.

(2) Convenience store specifications

1. Business area: 70-200 square meters;

2. Product structure:

(1) Food must account for at least 50%, and must be sold as fast food;

(2) Non-food items must be daily necessities;

(3) Provide Service goods;

3. Commodity ratio: any category of goods in the store cannot exceed 50% of the entire store's turnover;

4. Business hours: must be open for a long time or It is open 24 hours a day and is open all year round;

5. Sales method: Most of them are taken by consumers themselves;

6. Hospitality: cordial and pleasant services;

And establish warm interactive relationships with customers.

7. Management philosophy: Continuously pursue efficient management.

(1 )Improve the performance of equipment;

(2) Investigate the turnover rate of goods;

(3) Understand the positioning of customers;

(4) Reduce the risk of theft Prevention;

(5) Management reports, effective use of information;

(6) Use POS system to improve the management level and operating performance of convenience stores.

2. The development trend of convenience stores

1. The development of chain convenience stores is unstoppable;

2. The operation scale of chain convenience store companies is getting larger and larger;

3. Chain convenience store companies have two types of operations: direct operation and franchise. The prerequisites for developing franchise stores are:

(1) Accumulate successful business models and find a business model suitable for local development. Operation method;

(2) Establish an efficient logistics support system;

(3) The headquarters must have strong research and development capabilities.

Convenience store chain

Taking the chain system as the axis

Taking a broad store network as the market support

Using modern logistics methods

Distribution center< /p>

Obtain material profits

Use the central procurement system

Develop sales profits

Transfer market information to processing

manufacturing Industry penetration and development

Original brand products, development and production

Profits.

Highly integrate business flow, logistics and information flow

4. Convenience stores are gradually expanding from the city center to satellite cities and towns

;

5. The business area has a tendency to expand.

According to Japan's Research on the operating conditions of convenience stores shows that the development of business area has a great relationship with sales performance per unit area.

Area

(square meters)

Efficiency per unit area

Rate (%)

90

150

180

240

63

90

99

100

99

89

80 < /p>

70

Usually, the business area of ??convenience stores is controlled to be 90 to 180 square meters.

6. It is urgent to improve the efficiency of stores.

The use of POS systems will bring great benefits to convenience store operations.

(1) Eliminate the cost of price tags;

(2) Digital operations will Convenience store operation and management bring a qualitative leap.

7. Strategic alliances are in the ascendant. <

/p>

Cooperation with other industries is an important way to develop convenience store operations, especially the provision of various service products.

8, compound stores emerged at the historic moment.

For example, a gas station is combined with a convenience store; a convenience store is combined with a fast food restaurant.

9. High value-added convenience stores appear in city centers.

For example, convenience stores target consumers who are single "Aristocrats" (who have a good income and pay attention to the quality of life) provide women's handkerchiefs, earrings, lipstick; men's ties; shoes and socks, audio tapes, CDs, flowers, freshly baked bread, etc.

10,3K phenomenon is extremely To be overcome.

The so-called 3K phenomenon is the Japanese word for stolen goods (KI

TANAYI), tired (KITSIYI) and dangerous

(KIKEN). For example, cleaning a store , wiping shelves, doing night shifts, night defense, etc.

11. Environmental awareness needs to be strengthened, such as vest bags, excessive food packaging, etc.

12. Pay attention to business district services.

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As for what convenience stores sell, they must move from the "passive sales" stage of just opening the store to "active sales" as soon as possible; that is, they must meet the needs of consumers as much as possible, and they must have a certain orientation. For example, anniversary Celebrations, festivals, etc., how to carry out promotional activities, how to carry out sales incentive activities, etc.

13. Cultural publications are growing rapidly. Convenience stores are selling newspapers, magazines, books, audio tapes or VCDs, DVDs, etc.

14. The future of fast food is promising. Currently, Taiwan’s number of people eating out a day is about 5 million, equivalent to a quarter of the total population. How to turn this high gross profit and turnover Fast, fast food business that meets the immediate needs of customers does well. The future is indeed bright.

15. Immediate demand products increase.

It is important for convenience stores to develop products with immediate demand

Sex is self-evident. For example, if you cannot find fuses, candles, or faucets leaking during a power outage, products that are closely related to human life are worthy of development. Of course, the development of immediate products must also Pay attention to seasonal changes and solve problems such as appropriate responses and adjustments.

16. Service goods are an increasing trend.

17. The transformation and development of mini supermarkets. < /p>

Currently, the prospects for the development of the retail industry lie at two ends:

Hypermarkets and convenience stores. When expanding the business scale of a convenience store company

, you may wish to study the business operations

The feasibility of a mini supermarket of 250 to 350 square meters.

3. Product management strategy

(1) Product management concept

1. The broad concept of commodities: tangible commodities and intangible commodities, and the combination of commodities must be solved at the same time.

2. The technical system from "marketing concept" to "commercialization plan"

(1) The core of the marketing concept:

A. Customer orientation

Without customers, the store cannot survive; why customers are willing to come to the door must be that the store can provide customers with sufficient benefits every time Only when customers feel satisfied will they continue to purchase.

What customers need must be investigated, analyzed and predicted in advance to meet the needs. It must be oriented towards "use" from all aspects of the entire system of convenience companies, distribution centers and convenience stores.

B. Clearly define and master the main customer groups.

C. In-depth understanding and continuous research on consumer customer groups

Changing trends of S.T.O.P.:

S:Style (life-style) lifestyle;

When does T:Time need this product;

O: What is Ocassion’s motivation for needing this product?

;

P: Where does Place consume this product.

(2) Expand "commercialization" Plan" and pursue "6 corrects":

A. Choose the correct "product";

B. Decide on the correct "price";

C .Arrange the correct "time" for replenishment;

D. Display the correct "quantity";

E. Display in the correct "location";

F. Correct "performance" (including informing,

Atmosphere, service, etc.).

(2) Product positioning and business district characteristics

1. Principles of product positioning

(1) Immediate consumption: For example, when consumers are hungry early in the morning, consumers want to get goods immediately for immediate consumption.

(2) High urgency: There is a shortage of goods at home and must be purchased immediately to replenish them.

(3) Very warm: For example, you need to drink

cool drinks in summer to immediately relieve the heat and quench your thirst.

(4) Low capacity: consumed once, no need to store.

(5) Entertainment: When you are lonely and bored, you want to eat some snacks and read mindless magazines, books and newspapers.

2. Product positioning is closely related to the characteristics of its business district

< p>Commodity Items Cultural District Commercial District Residential District

Bread, pastries 10.02 5 6.1

Beverages 38.26 25 14

Instant noodles 3.61 6 6.3

Biscuits 6.47 3 2.1

Snacks 2.43 2 7.3

Household food 0.37 1 5.9

Department supplies 0.84 2 6.8

Self-service Area 10.91 5 13.5

Gift box 0.04 2 0.8

Duty-free category 11.34 33 26

Milk powder 0.26 2 0.8

Ice products/ Fresh milk 7.74 10 4.2

Stationery/Toys, audio tapes 2.41 2 1.8

Magazines/books, newspapers 5.3 2 4.4

Total 100 100 100

(3) Principles of product mix

1. Product selection of "convenience" and "benefit"

Benchmark:

(1) Consumption Large quantity; (2) High purchase frequency;

(3) High brand awareness (also good image);

(4) High homogeneity (quality assurance);

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(5) Simple sales method (no effort required);

(6) High added value (specialization, differentiation);

(7) Competitiveness High; (8) High gross profit margin:

(9) Seasonality;

(10) Ability to operate according to the main customer groups in the business district

"S.T.O.P. "Collect goods.

2. Consider the combination of breadth and depth to form

the "richness" of the product.

(1) The so-called "breadth" It refers to the convenience of "related purchasing", which enables customers to achieve their purchasing motivation and encourages them to buy related products by the way.

(2) The so-called "depth" refers to the following two situations :

A. There are many varieties of a certain category of goods (such as soda drinks), while there are fewer varieties of other categories (such as soy sauce, etc.);

B. A certain category of goods A certain item (such as 350ml aluminum canned Pepsi-Cola) of a certain type of product (such as soda) is displayed in a large amount, while other similar products are displayed in a smaller amount to create a rich sense of Pepsi-Cola aluminum canned beverages.

(4) It is necessary to study the gross profit margin and contribution to determine the elimination of products

Category sales composition ratio gross profit margin (%) contribution

Bread 6 35 2.1 < /p>

Drinks 25 24 6

Instant noodles 6 20 1.2

Biscuits 3 25 0.75

Snacks 3 30 0.9

Household food 2 25 0.5

Department supplies 2 30 0.6

Self-service area 6 45 2.7

Gift box 2 30 0.6

Duty-free items 24 10 2.4

Powder 2 10 0.2

Ice products/fresh milk 13 25 3.25

Stationery/toys, audio tapes 2 30 0.6

Magazines/books, newspapers 4 30 1.2

Total

100 23

(5) The development trend of product mix in convenience stores

1. The development trend of food product mix

(1) Fast food: Fast food High gross profit, fast turnover, and convenience are powerful means for convenience stores to maintain their competitive advantage. When developing fast food, attention should be paid to:

A. The location of fast food related equipment should be concentrated to facilitate customers Operate by yourself.

B. Product development must first pay attention to quality control;

C. Equipment and utensils must be particular: for example, whether the power of a microwave oven is above 15,000W;

D. Carefully choose honest and reliable suppliers and consider their logistics and distribution capabilities.

(2) Beverages: soda, juice, mineral water, tea, coffee, healthy functional drinks, etc., which are convenient stores Indispensable commodities, except for a few international brands that can maintain long-term sales, other commodities need to be regularly inspected and replaced with new ones to enhance the activation and freshness of the store.

2. Non-food products The development trend of product mix

(1) Although the sales amount of non-food products is not high in the turnover of convenience stores, there are so many items that a convenient product structure can be formed to meet the needs of consumers. Demand.

(2) Non-food items have a longer shelf life and are less likely to be scrapped and lost. Stores often neglect to control their quantity. Important items may be out of stock and cannot be sold. However, the shelves are full of products, or the display quantity is limited due to excessive calculation of turnover rate, resulting in a scattered and thin display, which does not attract customers' attention and purchase interest.

(3) For For essential goods among non-food products, we ensure the supply quantity and never allow out-of-stock phenomena, otherwise it will greatly affect customer loyalty to the store.

3. The development of service goods Trend

(1) The product mix of convenience stores has considerable room for development, and it is by no means limited to the sale of tangible goods. Whenever the main customers in the business district have daily needs or inconveniences, Troubles, etc. are all opportunities for convenience stores to build their service functions.

(2) There are many service products worth considering,

But it is necessary to conduct market research and assess demand in advance

The size of the business, otherwise it may become a flash in the pan or a business with no performance.

(3) Recommended service products to be developed:

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A. Collection, agency: collection of advertisements, express delivery

Letters, photo development, laundry collection, etc.;

B. Equipment services: photocopying , telephone, fax,

ATM, etc.;

C. Providing information and other services: daily life, entertainment information, post office business agency, public service fee collection, Recruitment information, etc.

(4) Service products introduced by convenience stores in Shanghai usually include: copying, faxing, selling phone cards, collecting water, electricity and gas bills, telephone and mobile phone bills, film color enlargement and printing, coin-operated phones etc. A customer hotline has also been set up to provide door-to-door delivery services to customers.

Summary

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Hope this helps.