How to make a good poster_How to draw a poster by hand

Poster design emphasizes a sense of integrity, and designers especially need to have a sense of control. From the format and font selection of the brochure to the changes in the catalog and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the novelty of printing technology, we need to make overall considerations and plans, and then rationally mobilize all designs elements, integrating them organically to serve the connotation. Relying on rich industry experience, China Printing Cloud Platform provides a large number of poster printing and poster templates, realizing one-stop service from poster production, poster templates to delivery.

Use various methods to capture and emphasize products or themes Its own distinctive characteristics and express them clearly, place these characteristics in the main visual parts of the picture or highlight them. In the poster design performance, efforts should be made to highlight and exaggerate the characteristics, which are generally characterized by personality. The product image is determined by factors such as its distinctive special capabilities, the manufacturer's corporate logo, and the product's trademark.

The method of highlighting features is also a common expression method in our poster production. It is one of the important methods to highlight the advertising theme and has an expressive value that cannot be ignored.

Contrast method

In poster production, contrast is the most prominent expression technique in artistic beauty that tends to conflict with opposites. It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast, and from the differences presented in the contrast, it achieves concentrated, concise, and tortuous expressions. Through this method, the performance and characteristics of the product are more clearly emphasized or hinted, giving consumers a profound visual experience.

As a common and effective expression technique, it can be said that all arts benefit from contrastive expression techniques. The use of contrasting techniques not only strengthens the expression of the poster theme, but also makes it full of interest and expands the appeal of the poster. The successful use of contrast can make seemingly ordinary picture processing contain rich meanings, showing the different levels and depths of the poster's theme.

You only need to search the China Printing Cloud Platform on Baidu to find posters and templates. How to make National Day hand-painted POP related POP posters_National Day pop hand-painted posters

You can design National Day Pop promotional posters? If you don’t know how to design a National Day pop promotional poster, you can refer to the following National Day pop promotional poster design pictures

The original text of the poster "POST" originally came from "POST" which means "stick it on the pillar" Translated, any notice posted on a pillar can be called a "POSTER"

In terms of design terms, "poster" and "bill" can be defined as "a flat form of advertising poster" "Media", or "posted large-format printed advertisements"

POP advertising is the abbreviation of PiontofPurchaseAdvertising, which is translated into Chinese as "point-of-purchase advertising"

Anytime it is displayed in the place where goods are purchased The advertising materials produced are all called POP advertisements. Their purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy.

POP emphasizes the consumer's perspective and is for the convenience of customers. Advertising designed from the perspective of advertising, successful POP has the decisive effect of making customers purchase goods. It is the end of advertising activities and the starting point of sales promotion

The place where the poster is posted can be freely chosen. Several posters can be posted everywhere to enhance the impression

Not only are posters easy to post, but they can also be displayed for a long time and can be appealed to repeatedly to obtain repeated effects

POP must be displayed in the sales area, which is consistent with The biggest difference between posters is that although they are in a limited place, the scope of expression is still full of unlimited diversity

This form of advertising can be seen almost everywhere. It is not only found in supermarkets, but also in department stores. We can often see hand-painted POP posters in companies, book centers, restaurants, fast food restaurants, fashion stores and other places. What do hand-painted posters mean?

1. Background knowledge of "Hand-painted in-store posters (POP advertising)"

"POP" is a form of advertising and publicity, and is the abbreviation of the English "Point_f_urchase". The original meaning of "POP" in English is point-of-sale advertisement. In Chinese, it is called "in-store poster" or "in-store advertisement". Its production method is divided into "mechanical printing or printing (abbreviation: machine printing)" and "hand-drawing (abbreviation: hand-painted). ". Among them, hand-painted in-store posters are the most personalized, exciting, and widely used. I personally call it "hand-painted in-store poster", but people in the business circle, whether professional or not, are accustomed to calling it "POP". Here, I only solemnly appeal on my own behalf, please try to use the Chinese name, that is, "hand-painted in-store posters", referred to as "hand-painted posters" or "hand-painted". Because there is no doubt about the expressive ability of Chinese. Of course, for simplicity of expression, we can call it "POP". But in formal situations, I personally advocate using Chinese naming.

We can learn from many related introductions that modern "hand-painted in-store posters" first appeared in the United States, then Japan, and later introduced to Taiwan. When it was introduced to Taiwan, the charm of "hand-painted" advertising and publicity was fully realized. Looking into the reasons, it is probably the result of the integration of the characteristics of Chinese characters and the artistic concepts of China since ancient times with this modern form of expression. As for the time when "hand-painting" spread to mainland China, it is difficult to say clearly. In short, it was after the reform and opening up. My feeling is that "hand-painting" in the true sense of modern my country should have appeared in the late 1990s.

Of course, the above is in the "narrow sense" of modern "hand-painted in-store posters". In a "broad" sense, "hand-painted in-store posters" have been around since ancient times, but they are now more popular. I won’t go into details here.

2. The current development status of "hand-painted in-store posters"

What is "hand-painted in-store posters"? Perhaps, there will be many theoretical introductions for this. Here, I only introduce my experience summary in actual combat. "Hand-painted in-store posters" (referred to as "hand-painted") are a form of advertising. "To put it bluntly, they are hand-written advertisements." Hand drawing is irreplaceable in many cases.

This is because hand-painting has the following characteristics: 1. The lowest equipment requirements; 2. The highest immediacy; 3. The lowest production cost; 4. Unparalleled in terms of humanity. Some people say that hand drawing has limitations. But I think its limitations are the irreplaceable characteristics of hand-painting. In other words, hand-painting has a certain scope of application, and within its scope, other production methods are not suitable. On the other hand, if someone insists on putting hand-drawing within the scope of its inapplicability, then he will definitely say that "hand-drawing has limitations." In this regard, we must know that the evaluation of everything is relative and cannot be absolute.

Today, there are two types of hand-painted posters I see most. The former are hand-drawn posters drawn on coated paper by professional or amateur artists using

markers

in shopping malls and supermarkets. The latter type is found in various shops on both sides of the road where some hand-painting enthusiasts or people who do not understand hand-painting at all want to save money for publicity purposes, so they usually use a brush dipped in red advertising color to paint very thin pictures. Written on cheap yellow paper.

In the former category, there are very few professional artists. Most of the other artists were either called in temporarily to make up the numbers or were just working as part-timers. The reason is simple: there are very few professional hand-painted artists. Many businesses want to hire qualified professional or amateur artists, but it is always difficult to find them. I have been working as a part-time artist outside the home for more than three years, and this is also my deepest feeling. Moreover, businessmen often come to me and ask me to become a full-time artist. After I refuse, they ask me to introduce another one. This textbook is compiled based on the fact that there is a shortage of professional hand-painted artists and a serious shortage of average-level amateur hand-painted artists. I sincerely hope that this textbook can be of some help to the majority of enthusiasts.

For the latter type, due to non-professional reasons, the production level and tools are limited, which can be understood. However, I would like to advise all merchants out of good intentions. Many hand-painted advertisements are of very low production level. Such advertisements posted in front of the door can sometimes have a negative effect and damage the image of the store. Among them, a considerable number of merchants have realized this and are trying their best to improve it. They use "machine advertising", which increases the cost and is not conducive to frequent replacement. Among them, there are some individuals who are interested in hand-painting and want to learn related skills, but they have no idea where to start or where to seek advice. Although there are relevant books and materials in bookstores or online, most of them are too professional and are not suitable for general beginners to practice, especially those without any basic skills. And most enthusiasts do not want to become professional hand-painted artists, but just want to have a general application level and be able to meet the needs of daily business promotion. Therefore, those professional books are almost useless to them. Therefore, I think the market for promoting general-level practical hand-drawing skills is the broadest today.

In addition, all the colleges and universities I know that have majors in art and advertising offer "hand-painting" related courses. However, there are serious flaws. First, there are almost no contemporary hand-painted coaches. The so-called hand-painting teachers nowadays are usually just teachers who could write artistic calligraphy and calligraphy in that period.

Brush calligraphy

The content he teaches is completely out of touch with the current development status of contemporary hand-painting. Even various colleges and universities are perfunctory about such courses. This also shows that the majority of colleges and universities do not pay enough attention to this. It can be said that there is a clear and strong contrast between this phenomenon and reality. This is also my original intention in compiling this textbook. I dare not expect the recognition of the majority of fans, but I hope to make some efforts for the industry.