Jinliufu Jixiang has a national registered trademark, but Jinliufu does not. The differences between the two are as follows:
1. The companies were established at different times
Shenzhen Jinliufu Jewelry Co., Ltd. is a subsidiary of Jinliufu Jewelry (Hong Kong) International Co., Ltd. The company is a large jewelry company specializing in the production of gold, K gold, platinum, diamond, emerald, sterling silver, and pearl jewelry, integrating production, processing, wholesale, and retail businesses.
Jinliufu Jixiang Jewelry is affiliated to Shenzhen Fuwang Jinliufu Shijia Jewelry Co., Ltd. The company was founded in the 1990s. Later it developed into Hong Kong Jinliufu Gold and Silver Jewelry International Group Co., Ltd. It is a large jewelry enterprise integrating raw material purchase and sales, design and research and development, production and wholesale, brand operation, and strategic investment. Its "Jinliufu Jixiang" is the company's core jewelry brand and holds a national registered trademark.
2. The headquarters address is different
Jinliufu Jixiang: 15c, Overseas Chinese Commercial Center, 678 Nathan Road, Mongkok, Kowloon, China
Jinliufu: Futian District, Shenzhen Room 403, Building 535, Bagua Road
3. Different franchise status
Jinliufu Jixiang: It has 14 provincial agents and 1,000 directly operated and franchised stores.
Jinliufu: opened more than 30 directly-operated stores and more than 300 franchise stores
4. Different enterprise development
Jinliufu Jixiang Jewelry pays more attention to brand image maintenance, product innovation and online and offline operations.
Jinliufu Jewelry focuses on offline management and the middle and low-end market.