"Huawei Technologies Co., Ltd. is a private communication technology company that produces and sells communication equipment. Is the pride of our country, both in the field of trademarks and patent technology, are in a leading position in the world.
As industry leaders, we also attach great importance to the awareness of intellectual property protection, which can be understood as "defensive" trademark protection.
The registration of defensive trademarks is of substantial strategic significance for some enterprises that have original trademarks, invest huge publicity and advertisements, and strive to build a well-known brand image.
Defensive trademarks mainly come from the process of marketing, and the common phenomenon is the "cloning" of trademarks, which seriously affects the trademark reputation or corporate reputation of trademark owners. China's relevant laws and regulations have corresponding legal provisions and special protection measures, but only for well-known and prominent trademarks that are "well known to the public". For example, Huawei is a company that everyone is familiar with, but its products and models are countless, so it can't protect trademarks that are not well-known and prominent or uncertain. Therefore, the registration of defensive trademarks seems to be to protect themselves.
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