Konka Group Co., Ltd. was established on May 21, 1980. It is China's first Sino-foreign joint venture electronics enterprise. In August 1991, it was reorganized into a Chinese and foreign public joint-stock company. On March 27, 1992, Konka's A and B shares were listed on the Shenzhen Stock Exchange at the same time. Konka Group has total assets of more than 10 billion yuan and net assets of 4 billion yuan. It has been listed as one of the 300 key enterprises in the country and a large enterprise group supported by Guangdong Province and Shenzhen City. It is also the first large-scale enterprise group in Guangdong Province and Shenzhen City with a turnover An electronics company worth over 10 billion yuan.
After more than 20 years of development, Konka Group has formed four leading industries: consumer multimedia, mobile communications, white home appliances and related supporting devices. Its main products are color TVs, mobile phones, refrigerators, etc., as well as automotive electronic products. , precision molds, digital network products, injection molded parts, high frequency heads, printed boards, FBT and other related fields. Konka now has a national-level technology development center and postdoctoral workstation, and has set up an R&D laboratory in Silicon Valley, USA. It has strong technology development capabilities and an annual new product output value rate of more than 90%. Konka has successfully developed and launched a series of high-tech products that fill the domestic technology gap and have strong market adaptability and competitiveness, such as 87cm (34), 97cm (38) large-screen color TVs, 100Hz double-field color TVs, 16:9 Dual-window color TV, colorful fairy color TV, art TV, DVD TV, digital TV, flexible TV, 42 LCD TV, etc. Among them, Konka was the first in the Chinese world to launch high-definition digital TV with independent intellectual property rights and compliant with the American standard (ATSC), and established China's first high-definition digital TV production line. It is a member of the "Digital TV Alliance" in the United States. Color TV R&D technology has reached the world's leading level. Konka is also one of the four corporate members of the "National High-Definition Digital TV Standardization Expert Committee", and the Konka high-definition digital TV project has been included in the national trial production plan. Art TV and DVD TV also won the "Innovation 2000 Award", the international award at the International Consumer Electronics Show in Las Vegas, USA. In 1999, Konka successfully developed a mobile phone with independent intellectual property rights and successfully passed the GSM network certification by the international authoritative organization. In 2001, Konka obtained the national CDMA mobile phone production license.
Konka's "Mainland - Shenzhen - Overseas" three-point and one-line production and operation pattern has achieved breakthrough development. It has successively established Mudanjiang Konka in the northeast, northwest, south China, east China and southwest of the country. There are five major color TV production bases: Shaanxi Konka, Dongguan Konka, Anhui Konka, and Chongqing Konka. There are more than 20 participating (holding) companies at home and abroad. Among them, Dongguan Konka Electronic City is the largest audio-visual product manufacturing base in my country's coastal areas. Color TV The total annual production capacity exceeds 10 million sets and the number of mobile phones exceeds 8 million. Konka also has a developed and extensive marketing network, with more than 300 domestic color TV and mobile phone sales branches and business departments, and has established more than 7,000 stable distribution points and more than 3,000 special maintenance points, forming a complete-function, wide-coverage network. With its multi-level marketing network, the domestic retail market share of color TVs has always remained among the top two in the same industry, and its market share has jumped to the first place in the country. The production and sales of mobile phones have also achieved substantial growth, and have entered the list of domestic brands. Top three ranks. Konka products are also exported to more than 60 countries and regions including Australia, Indonesia, India, Russia, South America, North America and the Middle East.
Konka Group has established a market-oriented management system in accordance with the international advanced model, equipped with first-class production, marketing, environmental protection control methods and a complete quality testing system. It is the first company in the national color TV industry to obtain ISO9001 quality management system and ISO14001 environmental management system international and domestic dual certification. Color TVs and refrigerators were listed as the first batch of inspection-free products by the State Bureau of Quality and Technical Supervision. In 1997, the "KONKA" trademark was recognized as a "China Famous Trademark" with a brand value of more than 10 billion yuan. Konka color TVs were also rated as "China's Famous Brand Products." Konka has also been awarded the title of "China's Top 100 Enterprises in Technology Development" and "National Advanced Enterprise of Quality and Efficiency" for many times.
In the new era, Konka will continue to focus on development and improvement, take technological innovation and mechanism innovation as the driving force, take multimedia electronics, mobile communications, and automotive electronic products as its core businesses, and use value management as its decisive strategy , moving towards the goal of a diversified, international, high-tech modern enterprise, and striving to become one of the world's largest electronic information product manufacturing companies and a strong electronics brand with global competitiveness.
Konka Group was established in May 1980 and is located on the bank of the beautiful Shenzhen Bay. After more than 20 years of rapid development, Konka has grown into a large-scale electronic information industry group with total assets of 10 billion yuan, net assets of 3 billion yuan, and annual sales revenue of more than 13 billion yuan, as well as a public joint-stock company listed at home and abroad. The company currently has a total share capital of 602 million shares, with OCT Group as the largest shareholder. The company's leading businesses involve multimedia consumer electronics, mobile communications, white goods, information networks, automotive electronics, and upstream components and other industrial fields. It is a leading enterprise in China's color TV and mobile phone industries, ranking 4th among China's top 100 electronics companies for four consecutive years. It is one of the country's 300 key enterprises and an export-oriented high-tech enterprise group supported by Guangdong Province and Shenzhen City.
Since its establishment, Konka Group has established a development strategy of developing enterprises through science and technology. Faced with strong competitors and an increasingly severe market environment, as early as the early 1990s, Konka was the first among domestic peers to establish a product technology R&D center, and implemented it step by step with advanced R&D concepts and a continuously innovative R&D system. With the ambitious goal of leading the trend. Konka has mastered many key technologies and some core technologies in the R&D fields of color TVs and mobile phones, and has formed unique product R&D advantages.
In more than 20 years of development, Konka has worked intensively and carefully in the Chinese local and international markets, and has established a global marketing network with a complete system and rapid response. The company has 80 marketing branches, hundreds of sales operations departments, and more than 3,000 service outlets in China. In the international market, Konka has initially formed a market operation system that can meet the globalization strategy through various methods such as setting up branches, setting up business representative offices, building overseas factories, and establishing customer alliances. The company's overseas business has expanded to more than 80 countries and regions in South Asia, Southeast Asia, the Middle East, Australia, Africa, Europe and the Americas. Konka is appearing in the international market as a world-class electronics enterprise.
In the future, Konka will focus on consumer multimedia electronics, mobile communications, information networks and automotive electronics as its core businesses, with the goal of building a technology-leading multinational company, and is committed to building a company with diversified business and market A diversified electronic information product manufacturing enterprise with global influence and a strong electronics brand with global competitiveness.