With the crazy attack of online and offline modes in the Internet era, various industries are scrambling to establish their own online marketing systems. Establishing your own website can better display company information, star products and corporate culture, so that potential customers can better understand the enterprise. More can also promote business exchanges and cooperation, in the face of market demand, but also through the website to achieve their own publicity goals. The launch of an enterprise website, just like the birth of a newborn, requires a lot of work preparation in the early stage, including the choice of website domain name host, website programming language, how to choose website service providers and so on.

1. Website domain name registration

For a website, the website domain name is very important. If you want to build a website, you must fix an important domain name. Changing the domain name at will lead to the demotion of search engines, thus affecting the loss of website traffic. Therefore, the choice and registration of website domain names should be carefully considered, and it is forbidden to do whatever you want. Once registered, it is best not to change it at will. For enterprises, the domain name of the website is also called "network trademark", which shows that the domain name of the website should also be consistent with the brand corporate image.

a good domain name is very helpful to the implementation effect of enterprises in the process of network marketing promotion, and it can make users remember it better, reflecting the strength of enterprises, thus helping to increase the visibility of enterprises and enhance customers' trust in you. Practice has proved that a memorable domain name can bring you more visits and even save a lot of advertising fees.

the international suffix. com/.net/.org is the most commonly used website domain name, and the domestic domain name suffix is. cn/.com.cn, etc. Choosing a good domain name should be easy to remember and use, easy to say and vivid, so as to produce the greatest effect.

second, the virtual host chooses

the virtual host, which is the space for storing the website content, which can also be said to be the virtual host space. Powerful enterprises can buy independent servers, but virtual hosts can basically meet the needs of ordinary small and medium-sized enterprises. When choosing a website virtual space, we must pay attention to these places, such as whether to support 44 page settings and 31 jump and other commonly used SEO functions. The function of 44 page is mainly to save some traffic when users can't open the webpage, while 31 jump can not only concentrate weight, but also improve SEO ranking, so it is very important to support these functions.

in addition, there must be a function to support regular database backup, and IIS compatibility and space speed should be considered.

Third, website program development

At present, the mainstream website programs are generally divided into ASP, PHP, JSP, etc. It can be said that the performance of programs developed by different website languages is slightly different, and PHP is the most commonly used language at present. It should be mentioned here that if you are an expert, you can write your own code. If you are "Xiao Bai" and have sufficient funds, you can build your own network team and recruit programmers and artists, which is great. Of course, you can also find a reliable website outsourcing team and hand over professional things to professional people, which is also excellent.

in addition to the core framework of the website, a complete website also includes the website front end, LOGO, plate classification, banner, advertising space and so on. Nowadays, search engines pay more and more attention to user experience, so enterprises need to pay attention to the exquisite degree of website design, the speed of website opening, the optimization of website URL, whether the background can generate full-site html, etc., which are all aspects that need to be considered in the process of website construction and development.

iv. website maintenance

after the website has been basically completed and launched, will the whole website construction work be completely over? NO! Although the website has been launched, it is necessary to maintain the website security and content regularly. In the process of website maintenance, we often encounter some hacker attacks, such as SQL injection, cross-site scripts, text upload loopholes and so on. The security risks of websites are mainly due to the existence of loopholes, and websites without loopholes do not exist. Therefore, the basic work of website maintenance is to find problems in time and fix loopholes regularly.

V. Network marketing promotion

Network promotion, including SEO optimization, optimizes web pages through search engine rules to increase website visits. Baidu promotion is also included, and various network channels such as Baidu Know, Space, Q&A and Post Bar are used to bring traffic to the website. Or use the internet extrapolation platform to carry out all-round promotion of enterprise websites.

to sum up, to build a website, we must first make a plan for the overall scheme of the website, then choose a good domain name, rent a server or buy space, determine a good programming language, find a good website service provider, do a good job in website security and maintenance, and grasp the direction of network operation and promotion.