Everyone has their own opinions on the differences between trademarks and logos. And what's the difference between them? Here, the trademark generally refers to the name of a company or product, while the logo uses simple and interesting graphics to represent the company or product, or is the logo of a product or company. A logo means a mark, not necessarily a product mark. The differences between logos and trademarks are as follows: 1. Differences in graphics A trademark can be graphic, English, pinyin or a combination of the above four. Logos are generally graphics. For example, the pattern in the upper left corner of the website is composed of pictures. We understand the relationship between trademarks and logos as LOGO is only a component of a trademark and a part of the components of a trademark. 2. Legally speaking, there is a big difference between logos and trademarks. 1. Obtaining rights is different. As a work of art, a logo does not need to be registered. It automatically obtains copyright upon completion of creation, while a trademark must be registered by the corresponding state agency to obtain trademark rights. 2. The designer and owner of different logos may not be the same person. Ordinary companies will entrust designers to design logos. As a commissioned work, there are two situations in which the copyright belongs to the logo. It is agreed that it belongs to the client. Or if there is no agreement, then it belongs to the designer, and the trademark belongs only to the trademark owner. This is the category of intellectual property rights. 3. The laws of protection are different: logos are protected by the Copyright Law, and trademarks are protected by the Trademark Law. A logo can be registered as a trademark, and then the trademark logo is protected by both the Copyright Law and the Trademark Law. This means that the scope of protection of the logo and the trademark are different, and the scope of protection of the logo is not as wide as that of the trademark. If the infringement is infringed, the intensity of protection is also different. Of course, trademark protection is stronger than copyright. This will also raise another issue. If the copyright of the logo belongs to the designer, then if the logo is infringed, it will actually damage the interests of the logo owner, but only the designer has the right to sue. The trademark owner can directly sue for infringement in his own name. 4. The period of protection is different. The period of protection of a logo as a work of art is generally 50 years, while a trademark can be renewed indefinitely, and the period of protection is unlimited. Bajie Consultant concluded: Although logos have become fashionable, the legal nature of logos makes them unable to replace trademarks. Excessive promotion of the logo will damage the trademark. Since both logos and trademarks express very same functions and have almost the same characteristics, then when we promote the logo with great fanfare, why not register the logo as a trademark? Let the two complement each other and complement each other? Let the professional logo design become the permanent trademark mark of the company and brand? Isn’t this the best of both worlds? Finally, if you have friends who need to register a trademark or purchase a trademark, you can contact our customer service directly online and look forward to your consultation.