Longfeng Gold Jewelry Store and Laofengxiang are not the same brand.

Longfeng Jewelry is a jewelry brand under Shenzhen Jinzuanyuan Jewelry Co., Ltd., which was founded in the early Republic of China. Its products include gold, platinum, palladium, diamonds, jadeite and other jewelry.

Lao Fengxiang, a listed company and one of the top 5 enterprises in China, is a century-old national brand and a Chinese jewelry brand. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang jewelry store, which was founded in 1848. The originality of its trademark "Laofengxiang" also originated from the name of Laofengxiang jewelry store.

Extended information:

Lao Fengxiang, as the licensed unit of precious metal products for the World Expo, established the Expo product operation department, and developed and designed nearly 1 products. Expo products are expected to have a higher gross profit margin, which will enhance the overall profitability of the company, and increase its performance in 21 in the short term (revenue will increase by about 1%), which will enhance the brand influence of the company.

The company brand "Zhonghua Brand" pencil and the well-known trademark "Laofengxiang" gold and silver jewelry of Shanghai Laofengxiang Co., Ltd., a holding subsidiary, both won the title of "China Famous Brand", among which the brand value of "Laofengxiang" brand has exceeded 3.8 billion yuan after evaluation by professional institutions.

Baidu Encyclopedia-Laofengxiang

Baidu Encyclopedia-Longfeng Jewelry