The reason why Sister Ma’s hard candies are expensive in offline supermarkets is that Sister Ma’s candies are based on the concept of emerging candy and create cultural candies. As a traditional Chinese candy company, the intertwining of tradition and modernity is the overall style of Ma Dajie Food’s candy products. Taking the New Year Time as an example, the bright red outer packaging reflects the strong Chinese New Year flavor, and each candy in the box has its own unique packaging image, representing different activities in Chinese New Year customs and culture. Sister Ma is the candy trademark of Beijing Kangbei Food Co., Ltd. It is one of the famous trademarks in the Beijing food industry and has a high reputation and popularity.