Select the most representative independent characters in the product name for font design. Through the design and adjustment of strokes and overall skeleton, the purpose of product characteristics and visual differentiation is achieved. Because Chinese people are sensitive to Chinese characters, this design form greatly reduces the cognitive cost of users to brands.

Advantages: It has a distinctive font design, which can convey product information at a glance and let users find applications quickly on the mobile phone desktop. Such as Alipay, Netease Mailbox Master, Zhihu and other application icons, are highly recognizable.

It is difficult to extract independent characters, and it can only be applied to products with characteristic meaning in product names. If it is not properly extracted, it is easy to fail to achieve market differentiation, confuse with many identical fonts, and interfere with users' memory of products.

Expand the world view in the data game and anthropomorphize the orcs, which is the concentrated type of people you hate. Looking closely, it is not difficult to find that the overall style is a bit silly. So we are going to start from this aspect, start brainstorming and think about what design elements LOGO should use to make the whole style and positioning more reasonable.

Beast horns, Shrek, hides, animal bones, tribal figures, crazy primitive people, hunting, biting, carnivores, forests, ironware, teeth, tribal culture, torches, armor, chains, etc.