(a) the trademark only has the general figure, name and model of the commodity, that is, the trademark lacks distinctive features;

(two) the applicant is unqualified, such as the trademark does not belong to the applicant;

(3) Other reasons leading to the failure of trademark registration.

legal ground

Article 8 of the Trademark Law of People's Republic of China (PRC)

Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.

Article 9

The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

Trademark registrants have the right to indicate "registered trademarks" or registration marks.

Article 11

The following signs shall not be registered as trademarks:

(a) only refers to the common name, figure and model of the commodity;

(2) directly indicating only the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(three) other lack of distinctive features.

A trademark listed in the preceding paragraph may be registered as a trademark if it has obvious characteristics and is easy to identify after use.