Fujian Minzhong Organic Food Co., Ltd. was founded in 1971 and is located in the beautiful coastal city of Putian, Fujian. Its predecessor was Fujian Minzhong Vegetable and Food Industrial Factory. The company has a registered capital of US$125.08 million. Total investment is US$223.88 million. It has a history of more than 40 years of professional processing of vegetable products and food manufacturing. The company mainly produces "Minzhong" products in ten categories with more than 300 varieties including fresh-keeping, quick-frozen, freeze-drying, drying, pickled vegetables (edible fungi) and soft-packaged canned vegetables, fruit and vegetable juice drinks, preserved fruits, instant rice noodles, and snack foods. Sanada" and "Tianci Liangyuan" series of food products are sold throughout the country and more than 50 countries and regions in Europe, South America, Chile, and Russia.
In April 2010, Fujian Minzhong Organic Food Co., Ltd. was successfully listed in Singapore, becoming the first Chinese organic food company to be successfully listed in Singapore. As one of the first national key leading enterprises in agricultural industrialization in China, it has 6 self-owned planting bases across the country to ensure product quality from the source, and has deployed 9 major processing bases across the country to ensure a balance between production and sales. In addition, the Minzhong New Industrial Park was completed in 2010. The project covers an area of ??286 acres and has 224,000 square meters of factory buildings and supporting facilities. It is currently the largest factory in the national food industry. The main factory alone is expected to achieve annual sales revenue of 10 billion yuan, becoming China's largest factory. The first "10 billion workshop" in the food industry.
At present, Minzhong Organic Food Co., Ltd. has passed HACCP food safety management system certification, ISO9001 quality management system certification, ISO14001 environmental management system certification, good production practice certification, occupational health and safety management system certification, and the German BCS company organic food certification and China Good Agricultural Practice certification. Among them, the "Minzhong" brand products cauliflower and celery have obtained GAP good agricultural practice system certification, the product "bamboo shoots" has obtained organic food certification, carrot juice has obtained green food certification, and "Jixiang Lin Loquat Pill" is also loved by consumers. , the company's loquat juice beverage has won the title of "Fujian Province Famous Brand Product", and the leading brand "Minzhong Graphics" won the title of "Fujian Province Famous Brand" in 2006. According to legend, during the Kaiyuan period of the Tang Dynasty, Lingnan had the tradition of using "lugan leaves (loquat leaves) to boil water" to treat cough due to lung heat and shortness of breath. Because of its effect of soothing the throat and raising the voice, it became a daily drink for every household in their leisure time. .
According to folk tradition, the best loquat leaf boiling process is complicated and the materials are exquisite. It needs to be based on the young leaves picked within one [1] hour after the new rain in the plum rain season, soaked in warm water, and scraped. Remove the hair (soak in warm water and brush to remove the hair - "The Basics"), after five days of exposure to the scorching sun (pick the leaves in April and dry them - "Zheng Lei Materia Medica"), steam them with a tripod and warm fire, take Sichuan clam, Add chrysanthemums, lotus leaves, etc. in time, filter out the water for 3 to 4 hours, add half a spoonful of aged honey to remove the bitterness, and boil high-quality loquats in water.
The current loquat plant beverage draws on the essence of folk loquat boiled water to moisturize the throat and nourish the voice. It uses natural loquat pulp as raw material, and carefully adds various kinds of moisturizers such as prunella vulgaris, fresh reed root, lily, lotus leaf, Luo Han Guo and so on. Herbal plants are secretly made into tea using modern and ancient techniques to relieve or solve the throat and lung problems of modern people.
In 2011, Fujian Minzhong Organic Food Co., Ltd. grandly promoted Sanada Loquat Tea to more than 500 dealers and overseas investors from all over the country at its 40th anniversary ceremony, which was widely praised.
In 2012, Fujian Minzhong Organic Food Co., Ltd. made a bold move and successively integrated powerful resources such as CCTV, major TV stations, mainstream online media, Sugar, Tobacco and Wine Weekly, and spent 100 million yuan to promote loquat moisturizing tea. Promotion has set off a new wave of industry development by creating new categories and has become a new legend in China's functional beverage market.
In 2013, Fujian Minzhong Organic Food Co., Ltd. further upgraded "Sanada Loquat Tea" and changed its name to "Sanada". The outer packaging is even more vibrant and eye-catching.
In February 2013, Fujian Minzhong Organic Food Co., Ltd. invited Hua Shao, a famous domestic entertainment program host and known as "Zhejiang Satellite TV's No. 1 Brother", as the spokesperson of "Sanada" loquat plant beverage, and combined with PM2 .5 era background, the company launched the strong advertising slogan "Loquat moisturizes the lungs, Sanada moisturizes the lungs", closely linking the product appeal with the air that everyone cares about most.