Skills of selling products

Skills of selling products. An excellent salesperson has his own set of sales skills. Good sales will find customers' needs in advance and provide services in advance. Let's share an article about the skills of selling products. Let's take a look! Skills of selling products 1

1. Be familiar with the characteristics of the products you sell.

Advantages, disadvantages, price strategy, technology, varieties, specifications, promotion, competitive products and substitute products. Especially in front of customers, we should pay attention to showing that we are very familiar with the products.

2. Be familiar with the target customers you are selling.

these target customers should be classified, which are core customers, which are non-core customers, which are key customers and which are non-key customers. customers can be divided into several categories, and how to classify them, so as to strive for different strategies and methods for different customer categories.

3. Be familiar with the product market.

how to subdivide the market, who are the competitors, the market capacity, the geographical distribution of customers and the time distribution of products, and the short-term development trend of the product market (the development trend in the next 2-3 years).

4. Arrange the time reasonably.

when selling products, we should arrange the time reasonably and allocate the space reasonably according to customers' buying habits and geographical location. Pay attention to methods and strategies. Sales promotion is not blindly reckless, we should always sum up experience and constantly improve. Moreover, sales also have the characteristics that it is very difficult to start at the beginning, and there is no way to start. With the growth of time, it will gradually get better.

5. Sales staff should have good psychological quality.

The most common phenomenon in sales is being coldly rejected, so you have to bear rejection, being left out, being sarcastic and so on. There is another phenomenon when selling, that is, you can't enter through the door. This is to use your brains to achieve your goals. In particular, we should pay attention to overcoming inertia and overcoming fear of difficulties.

Extended information:

How do salesmen tap and sell selling points:

1. Brand selling points

When the brand position of a product is in a favorable position, it can make customers feel a sense of psychological satisfaction and bring a lot of added value to customers. From the customer's point of view, brand is an important factor for customers to make up their minds to buy, so when you sell, if your products have brand advantages, you must seize the brand effect as a selling point to sell to customers.

2. Humanistic selling points

Now is an era of creativity. Only by giving our products a new cultural concept can our added value be further enhanced. For example, buying food is pollution-free, buying milk powder is not added, and so on.

3. Psychological selling point

Every customer's education level, income level and social background are different, so different people have different needs for products. For example, teenagers and children's furniture, environmental protection and style can most impress customers; Price, elegance, etc. can most impress the middle class. Tips for selling products 2

Have quality assurance

First of all, your products must have quality assurance, which is the most basic point. If you sell some inferior goods to customers, even if it is successful at that time, it will leave many hidden dangers.

Better packaging

How to attract customers, the most important thing is to have a good packaging, which should be generous and beautiful, but not too luxurious and ostentatious.

reasonable price

if a product is to be sold, it must have a reasonable price, and its products must be positioned in a reasonable consumer group. If it is positioned in mass consumption, the price must be set at a reasonable level of mass consumption, so that most customers can accept it psychologically and actually.

A good name is very important

You should give your products a nice name, the same', and you should also pay attention to certain personality and characteristics in the selection of names, so as to be different and easy for customers to remember when they hear it.

Trademark is the key

That is to choose an icon for your product, and a good-looking icon can be regarded as a good promotional advertisement. Trademarks should be simple, intuitive and eye-catching. At the same time, we should try our best to solve some problems raised by customers.

honest management

if you make any promises to customers, then you should fulfill them. In this way, customers will believe you and your integrity will be established. Similarly, we should put ourselves in the customer's position to think about some problems, so that it is easier to be welcomed by customers. Skills of selling products 3

1. Don't fight an unprepared battle

Many promoters who just started out usually have a misunderstanding that sales are all about eloquence, but it's not like that at all. They need to practice again and again until they fall backwards. And now customers always like to misrepresent promoters, how much discount they get, and how cheap they are. If you can't clearly understand these situations, you will be very passive when facing customers. So it's your turn to have a rest. You can go to various stores and learn the skills of other promoters and know the price of products.

2. Pay attention to details

Many promotions think that enthusiasm means smiling all the time and taking the initiative in words. In fact, this is also wrong. Promoters should be active and enthusiastic in hospitality, but excessive enthusiasm will have a negative impact, but it is not enough to simply repeat the selling points of products to customers. How to make customers remember you is very important. Chat with customers, get their attention, and then introduce the products you want to recommend. From the customer's point of view, it is also very important to let him feel the tangible benefits.

3. Make rational use of all kinds of resources to set off the atmosphere.

When you are a promoter, you can use one method, that is, play the double reed with your colleagues. For some customers who are very interested in buying, when they are stuck on the price or other issues, they can ask the store manager for help. First, it shows their attention. Second, it is more convenient to negotiate. If the leader gives a little benefit, customers will usually pay the bill. If the leader is not here, you can also find someone to make a temporary guest appearance for the leader. It is very important to satisfy the vanity of customers and the bad habit of being greedy and cheap.

4. Stop selling as soon as possible. What I fear most is dragging my feet and not making a quick decision. At the sales site, the best time for customers to stay is 5-7 minutes. Promoters need to be good at observing words and feelings, and seize the opportunity to promote sales when customers are willing to buy. As long as they reach the edge of sales, they must immediately adjust their thinking, brake urgently, and don't miss the opportunity.

5. The most important resource for a person to give him a ride is his contacts. Many promoters immediately breathed a sigh of relief after reaching the sales, and some even left immediately to do their own work. This is a serious mistake. The business brought by old customers is much more than expected. When you are a promoter, you need to maintain a good relationship with customers who have already made a deal.

Sales skill is the embodiment of sales ability and also a kind of working skill. If an enterprise wants to grow and develop, it needs strong promotion to further expand its market share in addition to improving its brand awareness and reputation. Only in this way can it gain a favorable position in the fierce competition.