Identification of authenticity of Moutai
Characteristics of authentic products:
(1) Trademark and description: The genuine product has a full bottle sticker registered, and the trademark bottle sticker has the same specifications for domestic and foreign sales. The size of the 500 ml package (based on the golden edge) is 90×125 mm (with a white edge of 2.5 mm around it). The domestic sales graphic is a 60 mm wide white diagonal strip from the upper right to the lower left, with two thin black lines and four thick black lines at the top and bottom respectively. The white diagonal strip has "Kweichow Moutai" in five sets of gold-edged red characters. There is a 13 mm wide gold strip connected to the upper left side of the diagonal belt, with four black characters "Chinese and Foreign Famous" on it. The upper left side is a large triangular red block. In the middle of the color block, there is a 35 mm diameter gold-edged white circle. There are ring-shaped wheat ears from top to bottom in the circle, golden gears, and a red five-pointed star in the center. On the big red block on the lower right side of the diagonal strip, there are ten white characters "Produced by Kweichow Moutai Distillery, China". A thin gold line connects the red block to the thick black line on the lower part of the diagonal band. The whole page graphics are overprinted with gold edges. The difference between the export trademark and the domestic trademark is: the export trademark has the "Feitian" trademark on the red background in the upper left corner, the factory name in white fonts in English and the density and capacity description in bold fonts in the lower right corner, and "Chinese and foreign well-known" has been changed. It is "kwei chow moutai", which is clearly embossed on the entire page. The specifications for the domestic sales back sticker are: 65mm x 85mm, edged in red, leaving 10mm white edges at the corners, and the factory date is blue Arabic numerals. The back of the export sales is different from the domestic sales. On both sides are golden wheat ears from bottom to top, with red upper and lower white circles in the middle. The upper part is in Chinese, the lower part is in English, and the lower part of the English part is covered with 65 mm × 35 mm bright red. The trademarks and back labels (i.e. instructions) of Moutai sold domestically and abroad are printed on imported 100-gram coated paper, with clear patterns and text.
(2) Packaging materials: The bottle caps for domestic and foreign sales are all made of red twist-off anti-theft screw aluminum caps. There are five white characters "Kweichow Moutai" on the top. The bottom of the bottle is made of milky white glass. The whole bottle is packed In color box. The original bottle cap for domestic sales is a white "U"-shaped plastic inner stopper. The cap is a red plastic cap with a line edge, vertical dense lines, and a flat top. It is sealed with a thick plastic cap with a flat red top and the word "Maotai" printed on it. The whole bottle of wine is wrapped in a piece of high-quality square leather paper.
(3) Sensory, physical and chemical indicators: The physical and chemical indicators of the genuine product are: alcohol content (volume %20℃) 52-55 degrees, total esters (calculated as acetic acid (g/v)) 1.5-3.0, total esters (g/v based on ethyl acetate) ≥ 2.5, solid content (g/v) ≤ 0.4, and the health indicators comply with national standards. The unique sensory indicators include: colorless and transparent, no suspended matter and sediment, outstanding sauce aroma, elegant and delicate, long aftertaste, etc.
Characteristics of counterfeit products:
(1) Trademark and back label: Counterfeit "domestic" Moutai is relatively common. The trademark is an imitation of the original version. Its specifications are 100×140 mm and the back label specifications. It is 113mm x 85mm. The fake trademark and back label are printed on plain paper. The color of the pattern is light, the layers are unclear, the color matching is confusing, and the specifications are different. The font is obviously different from the genuine product, and the factory date is in red or other colors.
(2) Packaging materials: Fake products often come in counterfeit packaging. Use different shades of red plastic caps, some are transparent without words, and some have fake "Maotai" words. The bottle caps are white or red, with different vertical lines on the edge of the cap, and different cap tops. There are yellow twist-off aluminum caps and twist-off yellow aluminum caps with plastic caps. The inner plugs include spiral, belted, and flat. Several types of tops. The outer packaging is unqualified low-quality leather paper or other paper materials.
(3) Sensory, physical and chemical indicators: Most of the fake products are sorghum wine, Baigan wine, and prepared wine, which cannot reach the sensory, physical and chemical indicators of Moutai.
(4) Sales channels: Counterfeit products found on the market are sold with fake invoices, delivery invoices, bills of lading, etc. The forged official seal or ticket header has the words "Huairen County" and the invoice specifications are relatively small. Small, some fake tickets are divided into grades, or marked with genuine, defective, original, etc., and the price is out of control.
The method of sensory identification of the authenticity of Moutai liquor is as follows:
(1) Manufacturer identification
Moutai Distillery does not jointly operate with any other manufacturers, nor does it Its trademark licensing rights are shared exclusively with any manufacturer, and it has never established a first factory, a second factory, or a branch factory. Any "Moutai" marked as being produced by an associated factory, the first factory, the second factory, or a branch factory is absolutely certain to be fake.
(2) Registered trademark identification
The entire bottle of Moutai is affixed with the registered trademark "Kweichow Moutai", which is printed on imported 100g stencil paper and is used for 500ml bottles. The size of the trademark paper is 90 mm x 125 mm. The pattern of the domestic wine trademark is divided into three parts: in the middle is a 60 mm wide white diagonal strip from the upper right to the lower left, with two thin black lines and four thick black lines at the top and bottom respectively, and the five red "Kweichow Moutai" The words are sandwiched in the middle. There is a 13 mm wide gold strip at the junction of the diagonal belt and the upper left corner, with four black characters on the strip: "famous at home and abroad". In the upper left corner is a red color block, with a white circle with a diameter of 35 mm and a gold edge in the middle. Inside the circle are circular wheat ears, golden gears and red five-pointed star patterns from top to bottom. There is a thin gold line where the diagonal strip meets the lower right corner. On the red color block in the lower right corner, there are eight white characters "Produced by China Moutai Distillery", and under the white characters there are black characters "53%vol, 500ml" indicating the alcohol content and capacity. The specifications stated on the back of the bottle are 65 mm x 85 mm and are edged in red. There is a 10 mm wide white border around the edge. The date of manufacture is in blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.
The trademark and back sticker of the fake "Maotai" are printed on ordinary paper. The trademark specification is 100 mm × 140 mm, and the back sticker specification is 133 mm × 85 mm. The color matching of various patterns is confusing, the layers are unclear, the colors are light, and the specifications are inconsistent. The fonts used are also obviously different from the real trademarks. The factory date is written in red or other colors.
(3) Identification of packaging materials
The bottle of Moutai is a milky white glass bottle with a big red threaded twist-off anti-theft aluminum cap and the words "Kweichow Moutai" on the top. It is written in white, and there is no inner stopper in the mouth of the bottle. The whole bottle of wine is wrapped with a piece of high-quality square leather paper and packed in a color box: the outer packaging color box is made of imported white paper plus fine corrugation. The font and color on the box are consistent with the trademark and back sticker.
Fake "Maotai" bottles are sealed with red plastic caps of different shades, some are transparent without words, and some have fake "Maotai" characters. The bottle caps are either white or red. The lids also have different wall patterns, including yellow twist-off aluminum caps, and plastic lids with twist-off yellow aluminum caps. There are several types of inner plugs: spiral type, waistline type, flat top type, etc. The outer packaging box is made of unqualified and low-quality leather paper or other materials.
(4) Identification of sensory characteristics
Moutai is made from wheat, fermented eight times, and stored for two to three years before leaving the factory. Its unique sensory indicators are that the wine is colorless and transparent, with a mellow and sweet aroma when drinking, no suspended matter and sedimentation, a prominent wine aroma, elegant and delicate, a mellow body, a long aftertaste, and a long-lasting aroma in the empty cup. Fake "Maotai" is mostly counterfeited with sorghum wine, Baigan wine, prepared wine, etc. It is difficult to have the color, aroma and taste characteristics of Maotai wine.
Trademark identification
Bottle mouth spray code identification: The spray code is located on the bottle cap of Moutai liquor. It consists of three lines of numbers. The first line indicates the date of manufacture, and the second line indicates the date of manufacture. Factory batch, the third line indicates the factory serial number. Consumers can call the identification consultation hotline 0852-2386146 to check these three lines of data. Among them, the factory serial number is 5 digits, and the three lines of data are unique. A pair of true and false can be known. If there are two bottles of wine with the same three rows of data, one of them must be fake; the factory serial number is 4 digits. Yes, if the three lines of data on two bottles of wine are the same, it is normal. This is one of the company's measures to prevent cross-selling.
Anti-counterfeiting label identification: The anti-counterfeiting label is located on the mouth of the bottle and uses the most advanced anti-counterfeiting technology. Each box of Moutai comes with an anti-counterfeiting identifier and operating instructions. If you shine the identifier close to the anti-counterfeiting label, some special patterns and effects will appear. If the Chinese Pinyin letters moutai appear, shake the recognizer and these words will appear faintly and dynamically. However, the fake anti-counterfeiting label will not have the above words and will have no sense of movement.
Anti-counterfeiting phone identification: There is a barcode on the outer packaging of each bottle of Moutai. When you peel off the surface of the barcode, you can see the unique 8-digit phone anti-counterfeiting code that cannot be re-queried. To dial the anti-counterfeiting phone number, follow the voice prompts. , you can get the query result of whether it is genuine.
When you still cannot determine the authenticity of the wine after using the above methods, you can call the identification consultation hotline: 0852-2386146, and company personnel will help the buyer to identify it.
In addition, consumers should pay special attention to counterfeit "Moutai" when purchasing Moutai. Counterfeiters are nothing more than using the "Maotai brand" to mislead consumers.
Moutai is a famous Chinese liquor and enjoys a high reputation both at home and abroad. Moutai Distillery was founded in 1704 in Moutai Town, Renbei County, Guizhou Province.