The company we are talking about refers to a limited company or a joint stock limited company applied by an enterprise as a legal person, which owns independent legal person property and aims at making profits. The company name of a trademark is the main body of a trademark, and we all know that both companies and individuals (self-employed) can own trademarks. Therefore, for enterprises, the company name must exist, but the company trademark can not. The company name has nothing to do with the trademark. The company name is approved by the administrations for industry and commerce at all levels, and the trademark is approved by the Trademark Office of the State Administration for Industry and Commerce. If you want to register the font name in the enterprise name as a trademark, you must apply to the Trademark Office separately. But it is precisely because companies don't necessarily need trademarks that many companies lose business opportunities and bring a lot of trouble to brand promotion. Although companies don't necessarily need trademarks, we still suggest that every company, every enterprise and every individual should have trademarks. When registering a trademark, the company name can be unified with the trademark. The company name can be the same as or different from the trademark. You can register more than one trademark to avoid being registered by others. Generally speaking, it depends on the company's awareness of trademarks. Trademark is very important for any company, and many cases can illustrate this problem.