This brand is the European outdoor sports brand Lafuma, and the Chinese brand name is Lefeiye.

Lafuma brand spirit:

1. Unlimited Alpinism:

The spirit contained in Lafuma is awe and respect for nature. Pious, yet brave enough to challenge without fear of any danger.

Alpinism is a climbing idea born in Mont-Blanc in the Alps in the 1780s. It is not afraid of any danger and has the courage to challenge it. At the same time, it has awe and piety for the mountains and nature. Lafuma respects and recognizes the challenging spirit of mountaineers and strives to add strength to the challenges they undertake.

2. Pure Ecoism (ecological spirit):

Lafuma gets inspiration from the wonders of nature and pursues the harmony between man and nature.

While experiencing and conquering nature, Lafuma gets inspiration from the wonders of nature and pursues the perfect harmony between man and nature. Lafuma embodies the spirit of Ecoism in all its products, including clothing, equipment, and footwear, and continues to work hard for the research and development of sustainable materials.

Extended information

Lafuma Group establishment background:

1. Lafuma Group was established in Anneyron, France in 1930 and has 80 years of history. A well-known outdoor brand with a long history. Its emergence is due to the persistent belief of the three brothers Victor, Alfred and Gabriel in mountains and nature, and the name Lafuma It is also named after the three brothers' surnames.

2. During World War II, Lafuma provided a large amount of backpack equipment to the French army. After the war, the brand developed significantly and began to actively sponsor various outdoor sports: including adventure, mountain climbing, and cross-country running.

Baidu Encyclopedia-lafuma