The definition of graphic design generally refers to being artistic and professional, using "visual" as a way of communication and expression. Create and combine symbols, pictures, and text in a variety of ways to create visual representations that convey ideas or messages. Graphic designers may use professional skills in typography, visual arts, page layout, etc. to achieve the purpose of the creative plan. Graphic design can usually refer to the process of making (designing), as well as the final finished product. Graphic design major learning content usually includes design and production works using software such as Photoshop, Illustrator, CorelDRAW, and Indesign.
(1) Plane composition
1. Regular and irregular composition of points;
2. Different directions and different line qualities of lines bring people Different psychological feelings;
3. Various formation forms and division methods of surfaces;
4. Form composition methods;
5. Elements that constitute the design form.
(2) Color composition
1. Master the basic knowledge of color and color matching rules;
2. Know how to express people’s psychological reflection of color and inner connect.
(3) Pattern modeling
Based on plane composition and color composition, and based on concrete patterns such as landscapes, figures, still lifes, animals, etc., pattern deformation is carried out. It is required to have pattern decoration without losing the original appearance of the object, and to master the process of decoration changing from natural image to image.
(4) Font design
1. Deformation of Chinese character fonts.
2. Deformation of English fonts.
(5) Logo design
Reasonably use the inherent laws that constitute design in logo design, emphasizing the symbolic nature of logo graphics and the role of visual communication in advertising design.
Application software: Photoshop, Coreldraw, etc.
(6) Outdoor advertising design
Understand the forms, types and expression methods of outdoor advertising as well as the forms of outdoor advertising, and rationally use the different characteristics of various materials.
Application software: Photoshop, Illustrator, Coreldraw, etc.
(7) POP advertising design
Understand the forms and expression techniques of POP advertising, and rationally use the relevant knowledge of plane composition and color composition to design POP advertising.
Application software: Photoshop, Coreldraw, etc.
(1) The process of using some special operations to process some digitized images.
(2) It is comprehensive content integrating computer technology, digital technology and artistic creativity. Definition of design: Design is a purposeful artistic creative activity by a designer. Design is a kind of work or profession, a modeling activity with aesthetic, use and commemorative functions. The word design is derived from the Chinese translation of the word "design" in Japanese. When the Japanese word "design" is translated, in addition to the word "design", "design" is also expressed by words composed of Chinese characters such as "meaning craftsmanship", "pattern", "composition", "shape" and so on. So when understanding what "design" is, we can first explain these words:
English design comes from the Latin de-sinare, which means "to mark". In the 16th century, the Italian desegno began to have the current meaning of design. Later, through the intermediary of French, it was quoted in English and became the current design in English. In English, design includes: a. Design, make plans.
b. Make sketches and gradually complete beautiful patterns or works.
c. Predetermination and cooperation for a certain purpose.
d． Plan, plan.
e. intention.
f. Use stamps to express and acknowledge events.
And so on, among which items a and b are closest to what the design profession calls design. In Japanese, the Chinese character "Ichijo" means "idea processing". It is believed that design work is the work of engaging in idea processing. "Pattern" is relative to "copywriting". Copywriting refers to: explaining with words; pattern refers to: explaining with pictures. That is to say, drawing is enough to explain how the work is performed, and then generally refers to the production of graphics that can achieve expressive meaning.
"Design" in Chinese means "artificially set, calculated in advance, estimated to be achieved". This definition is actually another word that is more commonly used in Chinese: "building", and the word "building" is also called "building" or "building" in Japanese. The word "building" in Chinese is the Japanese word for "building". The word "architecture" came from the Chinese character translation, and it was passed back to Chinese and became a daily language; just like the word "design" came from the Japanese word "design", which was translated from Chinese characters, and was passed back to Chinese and became a daily language.
However, if we look at the development of Western design, before the rise of modern design, design was not only equal to architecture, but also equal to art. Especially in the courses of Western Art History and the Royal Academy of Art Education, starting from the Renaissance, the inheritance of professional skills of architecture, combined with professional skills of painting and sculpture, has been slowly formed since the Renaissance. The three are collectively called plastic arts. Together they are called design.
From this perspective, it is easier for us to understand the definition and explanation of "design is a shaping activity or construction activity with aesthetic, use and commemorative functions".
However, no matter how it is distinguished, whether it is pure art, handicrafts, architecture, or design, it must meet the conditions of "having aesthetic experience, usable function, and commemorative function."