On April 25, the People’s Court of Beijing publicly heard the case of Beijing Muji suing Japan’s Muji online. When Muji in Beijing sued Japan’s Muji. What is going on? Let the editor take you to see it. What is Beijing MUJI?

Beijing-based MUJI is a comprehensive home textile brand opened in China. The trademark was registered in 2000. In 2000, South China Nanhua Industrial Trading Company applied for its own "MUJI" trademark to my country's Trademark Office. and was approved in 2001. In 2011, Beijing Muji established a company. and use the trademark in Beijing. Beijing Muji mainly produces bathroom supplies, bedding and core cushions and quilts, such as towels, face towels, bath towels, pillowcases, pillow covers, towel quilts, etc. What is Japanese MUJI?

Japan’s Muji is a Japanese grocery brand. Its original meaning is that it has no trademark and high quality, and is used to dilute the brand awareness. In 1980, Masao Kiuchi of Japan founded the MUJI company. And launched the first batch of unbranded products of his own company to the market. Then in 1983, the first flagship store was opened in Aoyama, Tokyo. In the following years, due to the great affirmation of consumers, hundreds of specialty stores were opened in Japan. In 1991, Japanese Muji also opened its first overseas specialty store in London. Today, Muji Liangpin has more than 200 stores in China. Which of the two companies copied which?

In fact, although the two products have the same name, the content they do is basically different. They belong to the same name, but have different origins. But if we look at it from a time perspective, it is obvious that Japan’s Muji is earlier than Beijing’s Muji. But in fact, this is just a problem with the name. There is almost no overlap in product content between the two. This also led to Beijing Muji being the first to register this brand in China and obtain legal protection in my country. It also caused Japan Muji to lose the lawsuit and monopolize the title of Muji.