JESIT's registered trademark is a fox face, which consists of three letters T of different sizes. Among them, the big hollow T in the middle constitutes the fox's face, while the solid T on both sides is the fox's eyes that can attract people's attention. The combination of big T and small T creates a charming and mysterious impression, which vividly depicts the protection and possession desire of shoes given by JESIT's design concept, just like the fox beauty gives me pity and surging desire.

The image of the fox also reflects JESIT's efforts to lead the trend of shoe design to the level of "fox fur", so that shoes can not only care for their feet like hands, but also evolve into decorations and build a colorful life under their feet.