A few days ago, New Oriental Dong Yuhui responded to the "Dong Yuhui" trademark being preemptively registered: He felt that the IQ of this company was very low, and if he applied for a trademark in his name at this time, he would be scolded.

On June 20, the "Dong Yuhui?" trademark was applied for registration by a Shanghai company and natural person Chu. The international classification includes convenience foods, feed seeds, etc. The current trademark progress is under application. It is understood that Dong Yuhui was previously New Oriental English teacher is now the anchor of New Oriental's Oriental Selection live broadcast room. Due to his unique English explanations, Dong Yuhui has attracted countless fans. By the early morning of June 29, the number of fans in the live broadcast room had exceeded 20.99 million. The trademark "Dong Yuhui" was registered on the hot search list

According to the State Intellectual Property and Trademark Office: the trademark "Dong Yuhui" was applied for by Shanghai Borunteng Industrial Co., Ltd. and natural person Chu Kekun on June 20. Registration. Some companies and individuals have taken a fancy to Dong Yuhui's traffic and submitted applications for registration of his name as a trademark. The purpose of this approach is to gain popularity through Dong Yuhui's traffic, but the original intention of this approach is good, but does it involve legal issues? Further research.

Article 32 of my country’s Trademark Law stipulates: Application for trademark registration shall not damage the existing prior rights of others, nor shall it be used to preemptively register a trademark that has been used by others and has certain influence by unfair means. The Trademark Legal Affairs Department of Beijing Law Firm believes that the likelihood of the trademark application being approved is relatively strict. In recent years, my country has been committed to cracking down on malicious trademark registrations. Registration not only damages the integrity of market entities and the legitimate rights and interests of the public, but also seriously harms the order of trademark registration. Producers and operators should strive to improve the service quality of their products. Keep building popularity. After all, a good brand must stand the test of time and be recognized by users. The essence of things is to improve its core competitiveness instead of relying on trademarks to gain popularity. to achieve.