Winter Olympics down jacket with fire
The Beijing Winter Olympics has become the latest explosive manufacturing machine. On February 5th, a number of topics related to the Winter Olympics were listed on the hot search list. Among them, the most striking thing is the admission clothes of delegations at the opening ceremony on the evening of February 4, which was dubbed by netizens as a large down jacket fair.
While watching the party, the audience called for being planted with grass and guessed the clothing brands worn by delegations from all over the world. There are two brands on social media, looking for the same paragraph to find links online. One is Anta worn by the delegation of China, and the other is lululemon worn by the Canadian delegation.
The most common comment about winter Olympic down jackets is good-looking, and there are a bunch of people urging Anta and lululemon to put the same model on the shelves. On the e-commerce platform, the sales of these two brands suddenly surged. Some people think this sponsorship is too valuable.
As the official partner of the 2022 Winter Olympics, Anta has sponsored the Olympic Games 13 years. In 2009, Anta cooperated with the Chinese Olympic Committee for the first time and signed a four-year sponsorship contract. Since then, I have started my own counterattack. In 20 17, Anta signed a renewal agreement with the International Olympic Committee and the Chinese Olympic Committee, which will be renewed until 2024.