Trademark rights refer to the qualification or ability of certain civil rights subjects to possess, use, benefit from and dispose of a specific trademark. Trademark rights have the characteristics of exclusivity, territoriality and timeliness, and their basic manifestations are It can be divided into three major categories: unregistered trademark rights, registered trademark rights and well-known trademark rights. Among them, compared with ordinary trademarks, well-known trademarks have the characteristics of high visibility, high market share, good reputation, wide influence, highly certain rights, and special protection by law. The only regulation specifically governing well-known trademarks in my country is the Interim Provisions on the Recognition and Management of Well-known Trademarks promulgated by the State Administration for Industry and Commerce on August 14, 1996 and revised on December 3, 1998. According to this regulation, the so-called well-known trademarks refer to registered trademarks that enjoy a high reputation in the market and are well-known to the relevant public. Their identification and management are the responsibility of the Trademark Office of the State Administration for Industry and Commerce. No other organization or individual may identify or take any action. Other disguised ways to recognize well-known trademarks.