On November 30, Philippe Cassegrain, president of the French luxury brand Longchamp, died in the hospital due to complications from the new coronavirus at the age of 83. Longchamp is a rare luxury brand that is still controlled by a family. Because the trademark image of Longchamp is a rider on a horse, it is called "Little Hermès" by many consumers.

Philippe Cassegrain was born in 1937, the son of Jean Cassegrain, the founder of Longchamp Brand Company. In 1948, founder Jean Cassegrain founded the Longchamp brand. When Philippe Cassegrain was only 16 years old, he followed his father Jean Cassegrain to do business around the world. He traveled to many countries, including Africa, Asia, and North America. America. During this period, Philip Cassegrain gained a lot of knowledge, which will also be helpful to his future career.

In 1972, Philippe Cassegrain took over the family business after the death of his father, Jean Cassegrain. During his time in charge of the family business, he made many achievements. For example, in 1993, he was inspired by the Japanese art of origami and designed the famous nylon bag, also known as a dumpling bag. This handbag can be folded easily, is colorful and eye-catching, and soon became the best-selling handbag in the world. . At that time, many famous movie stars endorsed Longchamp handbags, which were the fashion symbols of that time. Le Parisien also said that Longchamp is just like the starting price on the trademark, running fast and selling well.

When Philippe Cassegrain was running the Longchamp Group, he created an impressive performance of 570 million euros in brand sales in 2015! You know, since the Longchamp brand company was founded in 1948, Longchamp products have been extended to handbags, luggage, shoes, etc. Its brand has already crossed national borders and has many stores around the world. Philippe Cassegrain ran the Longchamp Group very successfully, and the Ginger brand successfully entered the world.